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Job Overview

Category

CA, CFA, CMA, MCOM/BCOM

Job Role

Accountant / Accounts Executive

Gender preferred

No Preferences

Functional Area

Accounting

Work preferred

Work from Office

Qualification

Graduation

Any Graduation

Post Graduation

Any Post Graduation

Description


Responsibilities




  • Work with segment stakeholders to gather goals, success metrics, and size/prioritize segment creation to meet campaign KPIs

  • Collaborate with marketing and customer data teams to build a cohesive and unified view of audience data, facilitating new integrations within and outside of the platform to enhance audience capabilities and design audiences that map to business goals.

  • Continuously analyze digital channel data as well as internal, external, and integrated audience data to generate audience-specific insights that drive business decisions and initiatives, from planning phases through activation, and identify optimization opportunities against Demand Gen and eCommerce goals.

  • Develop advanced customer segmentation strategies and use segmentation to build audiences in partnership with the Optimization team; target and find those customers (and similar customers) across marketing channels and build a process to ensure audience quality maintenance.

  • Effectively develop new and efficient data strategies to keep up with the ever-changing landscape of data. Efficiently maintain multiple data sources supporting their respective data streams to onboard and integrate data into Audience Manager

  • Develop reporting capabilities using the DMP to assess audience overlap, trends in size/composition, advertising effectiveness, etc.

  • Understand the latest industry trends and use cases surrounding the use of the DMP and be a champion of industry best practices.



Requirements:




  • 2+ years of Data Management Platform experience with significant knowledge of common marketing tactics and practices within major data management platforms & strategies.

  • Familiarity with troubleshooting out-of-the-box data integrations. Experience in onboarding/maintaining multiple complex data sources.

  • Experience with lookalike modeling, audience segmentation, audience strategy development, profile merge rules, and identity resolution solutions.

  • Deep understanding of advertising technologies targeting and data collection, with a clear view on how media channels work together to create a cohesive personalized marketing experience

  • Demonstrated use of analytical skills, data-driven decision-making, and strong teamwork to drive business results and future media/creative tactics.

  • Flexible and nimble to think around tough business problems. Ability to provide out-of-the-box, data-backed solutions to business use cases.

  • Excellent communication and collaboration skills

  • High attention to detail required



Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.


We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.



Accessibility


As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.



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More information about Thomson Reuters can be found on thomsonreuters.com.

Skills

eCommerce

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