Senior Associate, CRM Systems Admin

Job purpose and objective

ADSS is a leading retail and institutional brokerage based in Abu Dhabi. ADSS is undergoing a transformative, multi-year journey to become a fast-growing, purpose-led, and data-driven enterprise, dedicated to delivering market-leading personalised content, propositions, and experiences for traders. To reinforce client-centricity, ADSS is redesigning its structure, technology, and operations while fostering a high-performance culture underpinned by The ADSS Way. This transformation aims to position ADSS as a dynamic, innovative, and trusted market leader, as measured by the feedback of clients, talent, shareholders, and competitors.

We are seeking a talented and experienced Salesforce Administrator cum Developer to join our dynamic team. As a Salesforce Administrator,/Developer you will be responsible for ensuring the smooth operation of our Salesforce platform, optimizing its capabilities, and supporting various departments in achieving their goals. You should have a strong background in

Salesforce administration, excellent problem-solving skills, and a passion for delivering high-quality solutions.

Key responsibilities and accountabilities

• Configure, customize, and maintain Salesforce CRM using declarative tools (Flows, Process Builder, Validation Rules, Reports, Dashboards).
• Develop, test, and deploy Apex classes, triggers, and Lightning Web Components (LWC) for moderate complexity solutions.
• Implement and manage authentication and authorization mechanisms, including SSO, OAuth 2.0, Connected Apps, and Named Credentials.
• Provide daily Salesforce administration support, including user management, profiles, permission sets, sharing rules, and data management.
• Act as the Salesforce support owner, coordinating day-to-day support activities and ensuring timely resolution of user issues.
• Work closely with business users and stakeholders to understand current processes, provide operational support, and suggest system improvements.
• Manage data imports, exports, cleansing, and ongoing data quality using Data Loader, reports, and validation controls.
• Monitor system performance, troubleshoot issues, and optimize the system for efficiency and reliability.
• Build and maintain reports and dashboards to support operational and management reporting needs.
  
• Assist in deployment and release management using Salesforce DX, Git, or equivalent tools.
• Support release planning, UAT coordination, and post-deployment validation with business users.
• Assist with environment management (sandboxes, refreshes) and access reviews in line with security and compliance requirements.
• Stay updated with Salesforce releases, new features, and platform enhancements.

Qualifications

• B.Tech/M.Tech in Computer Science or equivalent

• Preferred Certifications:- Salesforce Platform Developer I, Salesforce App Builder, Salesforce Sales Cloud and Service Cloud, Salesforce Advanced Administrator Certification

Experience

• 6+ years of experience on the Salesforce platform with strong knowledge of core Salesforce features and architecture.
• Hands-on experience with Apex, LWC, SOQL/SOSL, and declarative development tools.
• Experience with asynchronous processing (Batch Apex, Queueable, Scheduled Jobs) is preferred.

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• Strong knowledge of Salesforce security, profiles, permission sets, sharing rules, and data access controls.
• Experience with Salesforce Experience Cloud (Communities) is a plus.
• Exposure to integrations using REST/SOAP APIs.
• Knowledge of CI/CD processes and version control is desirable.
• Knowledge of Salesforce Marketing Cloud and OwnBackup is a plus.
• Strong analytical, problem-solving, and communication skills.
• Experience working in financial services, fintech, or regulated environments is a plus.
• Prior work experience in the UAE is preferred.

Skills

• Excellent communication and problem-solving skills.
• Strong attention to detail and commitment to data accuracy.
• Experience with Lightning UI
• Experience with Salesforce Mobile App.
• Familiarity with agile methodologies.