Digital Marketing Manager

About The Company
Proplion is a forward-thinking real estate company dedicated to achieving outstanding results through the seamless integration of people, processes, AI technology, and strategic planning. Our mission is to drive smarter decisions, enhance operational efficiency, ensure sustainable growth, and provide cash flow predictability. We are committed to creating long-term value for our clients, partners, and stakeholders by leveraging innovative solutions and a customer-centric approach. At Proplion, we believe in fostering a dynamic work environment that encourages creativity, collaboration, and continuous learning to stay ahead in the competitive real estate landscape.
About The Role
We are seeking a highly motivated and experienced Digital Marketing Manager to join our Marketing department in Bengaluru, Karnataka. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that align with our business objectives. This role involves creating integrated marketing campaigns, managing multiple lead generation platforms, and analyzing campaign performance to optimize results. The Digital Marketing Manager will play a crucial role in enhancing our brand presence and driving customer engagement across various digital channels. The position demands a proactive individual with strong communication skills, a keen understanding of current marketing trends, and the ability to manage multiple projects efficiently.
Qualifications
The ideal candidate should possess a Bachelors degree in communication, digital marketing, or related fields. Prior work experience in digital marketing is preferred and will be considered an advantage. Candidates should have hands-on experience managing multiple lead generation platforms such as social media, search engines, and programmatic advertising. Knowledge of running both B2B and B2C campaigns across different formats like display, video, and OTT is essential. Candidates must have the ability to handle several marketing campaigns simultaneously and possess a strong understanding of current marketing trends. Certification in Google Ads and/or Facebook Blueprint is required, demonstrating proficiency in these platforms.
Responsibilities

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The Digital Marketing Manager will be responsible for creating and implementing integrated marketing campaigns tailored to specific market segments to attract new customers. They will oversee the execution, monitoring, and measurement of these campaigns, ensuring they meet performance targets. Training marketing associates to successfully implement campaigns will be part of their role, along with compiling regular reports on campaign performance and outcomes. The manager will communicate campaign insights and recommendations clearly and promptly to supervisors, such as the Marketing Region or Project Head. Continuous improvement of campaigns based on data analysis and feedback from previous projects is vital. Additionally, they will be involved in writing and proofreading marketing copy, as well as conceptualizing and designing creative assets for campaigns.
Benefits
Proplion offers a competitive benefits package designed to support your professional growth and personal well-being. Employees enjoy opportunities for career development through ongoing training and exposure to innovative marketing strategies. The company provides a collaborative and inclusive work environment, along with health insurance benefits, paid time off, and performance-based incentives. Additionally, employees have access to state-of-the-art tools and resources to excel in their roles. Proplion values work-life balance and encourages a culture of continuous learning and achievement, making it an ideal place for ambitious marketing professionals to thrive.
Equal Opportunity
Proplion is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds enrich our company culture and drive innovation. All qualified candidates are encouraged to apply, and we are dedicated to providing equal employment opportunities to all applicants.