98+ Applicants
Posted: 2 weeks ago
4-8 years
Delhi, Delhi
work from office
Posted: 2 weeks ago
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Applicants: 98+
Job Description
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Job Description
Primary Title: Marketing Manager - Solar Energy
Role & Responsibilities
Skills & Qualifications
Must-Have
Skills: lead generation,seo,marketing manager,marketing executive,hubspot crm,brand positioning,campaigns,content marketing,digital,solar
Role & Responsibilities
- Develop and execute integrated marketing plans for solar products and services to drive qualified leads, pipeline and revenue across target segments (residential, commercial, institutional).
- Plan and run performance digital campaigns (SEO, SEM, social ads) and optimize creative, targeting and bids to maximize ROAS and CPL efficiency.
- Own brand positioning and content strategycreate product collateral, case studies, website messaging, and sales enablement materials for channel partners and field sales.
- Manage CRM-driven lead nurture and marketing-automation workflows to accelerate conversion; align campaigns with sales for SLA-based lead handoffs.
- Execute channel and field marketing programs with distributors/partners: co-branded campaigns, events, dealer kits and local demand generation.
- Measure campaign performance, report ROI and insights to senior leadership; manage agency/vendors and marketing budget to meet KPIs.
Must-Have
- 48 years of end-to-end marketing experience with demonstrable success in digital lead generation and revenue growth.
- Prior experience in solar, renewable energy, construction or electrical product marketing preferred; comfortable with technical product positioning.
- Hands-on expertise in SEO, SEM (Google Ads) and managing paid social channels to drive performance metrics.
- Proven experience with CRM-driven campaigns, lead-nurturing workflows and coordinating sales/marketing SLAs.
- Strong analytical ability to interpret campaign metrics (CPA, CPL, CAC, LTV) and optimize budgets for ROI.
- Experience managing external agencies, creative partners and cross-functional stakeholders on go-to-market execution.
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- Experience with channel/distributor marketing and B2B2C partner enablement in the Indian market.
- Familiarity with Indian solar policy, incentive schemes and market dynamics to shape localized campaigns.
- Exposure to marketing automation platforms (HubSpot, Marketo) and GA4-driven analytics implementations.
- On-site role with high visibility to leadership and direct impact on go-to-market outcomes.
- Fast-growth environment with opportunities for cross-functional ownership and career progression in the renewable energy sector.
- Performance-linked incentives, training allowance and collaborative, impact-driven culture.
Skills: lead generation,seo,marketing manager,marketing executive,hubspot crm,brand positioning,campaigns,content marketing,digital,solar
Skills
Campaign PerformanceGoogle AdsHubspotMarketingProduct MarketingSeoMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
CareerFoundry is a guided online school for career changers. Switch to a tech career with our expert-led courses in UX Design, UI Design, Web Development, Data Analytics, Product Management, and Digital Marketing. Start your free trial today!
Important dates & deadlines?
Application Deadline
30 Mar 26, 03:41 PM IST
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