Associate Content Creator & Social Media - TRYANO (Abu Dhabi)

INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.
Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.
What You'll Be Doing
We are seeking a creative and proactive Social Media Associate to join our marketing team within TRYANO. This role will focus on developing and executing engaging content across our social channels, ensuring that the brand's voice, aesthetic, and brand story are consistently communicated to our audience. The ideal candidate is a social-savvy storyteller with a passion for luxury, lifestyle, and retail.
Key Responsibilities

• Create, develop, and manage content calendars aligned with marketing campaigns, product launches, and seasonal priorities.
• Produce creative content including graphics, copy, short-form videos, and interactive assets.
• Attend events, activations, and in-store experiences to capture content and bring moments to life digitally.
  
• Monitor, track, and review social performance, providing insights and recommendations to optimize engagement and reach.
• Prepare regular social media reports for internal stakeholders highlighting key metrics, trends, and actionable insights.
• Work closely with internal teams including marketing, CRM, buying, retail, and visual merchandising.
• Stay up-to-date with social media trends, tools, and emerging platforms to ensure Tryano remains innovative and relevant in digital storytelling.
• Support ad hoc projects, campaigns, and collaborations, including content initiatives.
  

What You'll Need To Succeed

• 13 years of experience in social media management, preferably in luxury retail, fashion, or lifestyle brands.
• Strong content creation skills: photography, videography, copywriting, and visual storytelling.
• Proficiency in social media management tools and analytics platforms.

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Get Hired
• Excellent organizational skills, with the ability to manage multiple campaigns and deadlines.
• Creative, proactive, and a team player with a passion for luxury, fashion, and lifestyle.
• Knowledge of trends in digital marketing, social media, and influencer collaborations.
• Arabic copywriting for captions is essential
• Ability to be in Abu Dhabi 2-3 times per week and for events
  

What We Can Offer You
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.