Assistant Manager- Integrated Marketing Communications (IMC) Brand Management Background

Who we are

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary

The Assistant Manager IMC will support the IMC Manager in executing integrated marketing strategies, managing client relationships, and ensuring alignment with global brand principals. This role plays a critical part in coordinating campaigns, aligning stakeholders, and ensuring seamless execution of marketing initiatives across multiple channels.

Key Responsibilities

Client Support & Servicing

• Act as the day-to-day point of contact for assigned clients, ensuring timely and effective support.
• Assist in the planning and execution of integrated marketing campaigns aligned with client objectives and timelines.
• Coordinate with internal teams (creative, media, and strategy) to deliver campaign assets as per client expectations.
• Prepare and present campaign updates, performance reports, and insights to clients on a regular basis.

Brand Principal Coordination

• Work closely with brand principals to ensure all campaigns adhere to global brand guidelines.
• Support the approval process for creative assets, budgets, and key deliverables.
• Assist the IMC Manager in building and maintaining strong relationships with brand principal stakeholders.
• Provide detailed updates to principals on campaign progress and performance metrics.

Campaign Execution

• Collaborate with internal teams to ensure integrated execution across digital, traditional, and experiential channels.
• Monitor timelines, budgets, and deliverables to ensure smooth and timely project execution.
• Ensure consistency in brand messaging and communication across all touchpoints.

Market Research & Insights

• Conduct research on market trends, consumer behavior, and competitive activity.
• Provide actionable insights to support campaign planning and improve marketing effectiveness.

Administrative & Operational Support

• Manage campaign documentation, schedules, and meeting agendas.
• Assist in preparing client proposals, campaign reports, and presentations for brand principals.
• Track campaign KPIs and maintain detailed performance records for analysis.

Required Skills & Competencies

• Strong understanding of integrated marketing communications across digital, traditional, and experiential channels.
• Excellent organizational and project management skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and relevant marketing tools.

Soft Skills

• Proactive, team-oriented, and solution-focused mindset.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Adaptable and comfortable working in a fast-paced, dynamic environment.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 35 years of experience in marketing, communications, or brand management, preferably within an agency environment.
• Experience working with global brands or brand principals is an added advanta