Content Creator| Info Edge| Jeevansathi- Noida

Role & responsibilities:

• Be the Brand Custodian -Ideate marketing initiatives for various social media channels and maintain brand voice at all visible customer touch points (app UI/UX, notifications, ORM) -
• Stay ahead of the curve in creative content and formats by continuously meeting creative and activation agencies. -
• Translate consumer insight into compelling creative strategies that drive salience for the brand in the right TG 2.
• Lead and execute social and digital first campaigns -Prepare content calendar based on business and brand priorities. -

• Lead the creative ideation and execution for BAU posts, topical storytelling, content IPs and influencer-led activations
• Spearhead creative messaging framework for creators - celebrities/ macro/micro nano by amplifying the influence of creators to drive brand love -Lead ideation and work with brand team to execute high impact digitally amplifiable, offline branding campaigns
• Creative and content production - Deliver ROI-driven creatives for performancestatic, video, partnership ads for Google, Meta, programmatic channels -
• Work with brand team to create topical or need-based digital/social films 4. Partner Management -
• Manage external creative agencies, production houses, and freelancers for scalability and quality.

1) Excellent creative and aesthetic sense with proven track record of creating content for internet and consumer brands.

2) Strong understanding of social media platforms and best practices (Insta, LI, YT, X)

3) Knowledge of virality and the dynamics of digital mediums along with industry trends

4) Understanding of category is preferred. Culling out insights that can be converted to relatable communication

5) Having a strong agency network is a bonus skill set