Lucidity - Inbound Marketing Manager

Role : Inbound Marketing Manager.
Location : Bangalore.
About Us:
- Lucidity is a rapidly growing company with a first of its kind and impactful product in the cloud storage.
- Joining Lucidity offers the opportunity to work on cutting-edge technology, solve real-world problems for major enterprises, and be part of a company that is reshaping the future of cloud storage.

- Listed among India's Top Startups by LinkedIn Link.
- We are backed by $32 M in funding from investors like Alpha Wave Global, WestBridge Capital, and Beenext Link.
- We are the category leader in cloud storage optimization.
- Trusted by major enterprises, including Fortune 500 companies spanning across the US and the UK, being the major Markets.
- Opportunity to work with experienced co-founders Vatsal & Nitin serial entrepreneurs who bring with them more than a decade of experience working with companies like Microsoft, Swiggy, and Tracxn and building and selling large tech products.
- Work in deep tech company and be part of an accelerated growth journey.
- We have a presence across India, Abu Dhabi, the US, and the UK.
What we do:
- Lucidity is a company that provides an automated NoOps disk auto-scaler for cloud storage across AWS, Azure, and GCP.
- It addresses over-provisioned block storage by dynamically scaling capacity, increasing disk utilization to around 80% from 25-35%.
- This results in cost reductions of up to 70% for businesses.
- Here's a video of what Lucidity does.

Key benefits include:
- Significant Cost Savings on storage (especially EBS costs).
- Elimination of Downtime by preventing disk space issues.
- Reduced DevOps Effort through automation.
- Application Agnostic solution works with various systems.
- Few additional useful links: website, blogs :Youtube : LinkedIn.
- We are growing aggressively and plan to expand our revenue by 5x in the next 1 year.
- We are passionate about creating something unique, innovative, and big from India for global customers.
About the Role:
- We're hiring an Inbound Marketing Manager to build and scale an organic pipeline for Lucidity.
- Organic is one of the key pipeline channels we're investing in, and this role makes it a consistent, predictable contributor to revenue.
- This is a demand gen role, not a content or SEO-only role.
- You'll work closely with SMEs, product marketing, and a content strategist to develop campaigns and assets that generate qualified interest from enterprise buyers.
- You won't be measured on traffic or rankings.
- You'll be measured on the pipeline.
You're a builder:
You identify gaps before they're obvious, move without waiting for permission, and can connect creative ideas to commercial outcomes.
Core Responsibilities:
- Own inbound organic pipeline as a channel, SALs is your KPIs, not impressions or traffic.
- Develop and execute organic demand gen programs across SEO, AEO/GEO, LinkedIn, community, and emerging channels, not siloed in one.
- Partner with SMEs, PMM, and the content strategist to produce sales funnel-relevent content that creates awareness and generates demand among CIO, VP, Director of Cloud and Infrastructure.
- Identify and act on gaps and low-hanging opportunities competitors haven't captured, untapped search intent, LinkedIn topics with engagement upside, AI answer engine visibility (ChatGPT, Perplexity, Gemini), underserved communities.
- Build and maintain attribution in HubSpot and GA4 so organic pipeline is visible, credible, and reported consistently.
- Continuously test, measure, and iterate, know what's working, kill what isn't, double down on what compounds.
Experience Required:
- 7+ years in B2B demand generation, you've owned pipeline targets, not just content calendars.
- Demonstrated ability to drive qualified pipeline through organic channels, with results you can speak to specifically.
- Experience working cross-functionally with SMEs, product marketing, and content teams to bring campaigns to life.
- Strong analytics and writing skills, someone who can think independently.
- Fluency in HubSpot, GA4, and Search Console; comfortable owning attribution and reporting.
Strong preference for:
- B2B SaaS background, especially targeting technical or infrastructure buyers (cloud, DevOps, FinOps, IT).
- Hands-on experience with AEO, GEO, or AI search optimization.
- LinkedIn demand gen, content, thought leadership programs, or executive amplification that drove pipeline.
- Experience in a lean, high-growth environment where you built something from an early stage.