Sales Manager - Groups & Events

Sales Manager - Groups & EventsReports To: Director of Sales & Marketing / Senior Sales ManagerDepartment: Sales & MarketingCore Purpose: To proactively generate and manage revenue from the group and events market segment, including conferences, meetings, weddings, and social events, by building client relationships and effectively selling the property's facilities and services.Key Responsibilities:

• Prospecting & Acquisition: Identify, target, and solicit new group and event business through sales calls, site visits, industry tradeshows, and networking.
• Account Management: Serve as the primary liaison for assigned clients, from initial inquiry through contract negotiation, planning, and post-event follow-up.
  
• Proposal Development: Prepare detailed proposals, contracts, and banquet event orders (BEOs) in collaboration with the catering and operations teams.
• Revenue Management: Achieve and exceed sales targets for room nights, food & beverage revenue, and ancillary services; manage group rates and inventory.
• Site Inspections: Conduct compelling and detailed site inspections of event spaces, guest rooms, and facilities for potential clients.
• Cross-Department Coordination: Work closely with convention services, catering, operations, and banqueting teams to ensure seamless event execution and client satisfaction.

Qualifications:

• Proven track record in hotel group or event sales.

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  Strong negotiation, presentation, and contract management skills.
• Excellent organizational skills with ability to manage multiple accounts and deadlines.
• Knowledge of hospitality sales software (e.g., Delphi.fdc, Opera Sales & Catering) and CRM systems.

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