Associate Business Director Performance

Experience: 8+ years in Performance Media

Role Type: Client-facing | Team Leadership

Location: Gurgaon

Role Overview

We are looking for a seasoned Performance Media Lead (Associate Business Director) with strong expertise in full-funnel media strategy and execution. The ideal candidate will independently lead a POD, drive performance excellence across digital channels, manage key client relationships, and mentor high-performing teams. This role requires a strategic, data-driven professional with hands-on experience in D2C/E-commerce customer acquisition.

Key Responsibilities

• Lead the POD independently, ensuring delivery excellence across all performance media initiatives.
• Own end-to-end media strategy with a full-funnel approach (awareness to conversion/sales).
• 
  Plan, execute, and optimize media campaigns across Google Ads, Meta, Programmatic, DV360, and Amazon DSP.
• Drive customer acquisition strategies for D2C and E-commerce businesses.
• Manage and optimize media budgets with a strong focus on ROI, efficiency, and scale.
• Act as the primary client-facing lead, managing expectations and building long-term relationships.
• Leverage analytics and measurement tools to derive actionable insights and improve performance.
• Coach, mentor, and manage team members to drive continuous performance improvement.
• Collaborate with internal stakeholders on media innovations, tech integrations, publishers, and DMPs.

Required Skills & Expertise

• Strong understanding of performance marketing, media strategy, and full-funnel planning.
• Hands-on expertise across

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  Google Ads, Meta, Programmatic platforms, Amazon Ads/DSP.
• Working knowledge of Google Analytics, Appsflyer, Firebase, and other measurement tools.
• Excellent numerical, analytical, and problem-solving skills.
• Strong communication and presentation skills.
• Ability to handle pressure and manage multiple priorities in a fast-paced environment.

Preferred Background

• Agency experience is mandatory.
• Experience handling performance-led, funnel-based accounts (top, mid, bottom).
• Exposure to categories such as Auto, Consumer Electronics, Health Technology, and FMCG.