Strategy And Market Positioning Manager

Job description / Role

Description

Optasia is a fully enabled B2B2X financial technology platform covering scoring, financial decisioning, disbursement and collection. We are committed to enabling financial inclusion for all. We are changing the world our way.

We are seeking enthusiastic professionals, with energy, who are results driven and have a can-do attitude, who want to be part of a team of like-minded individuals who deliver solutions in an innovative and exciting environment.

The Manager – Strategy & Market Positioning will play a key role in strengthening Optasia’s global brand narrative, market positioning, and competitive intelligence. As an African-born company operating across global markets, Optasia is committed to shaping a powerful story of digital financial inclusion and responsible innovation.

This role partners closely with the Director of Strategy & Market Positioning to translate strategic direction into clear messaging, thought leadership, product propositions, and executive visibility. The remit spans global narrative development, country-level positioning, and the delivery of data-led insights that inform leadership and commercial teams.

What you will do

• Support the development and refinement of Optasia’s global brand narrative and storyline, rooted in our African heritage and global footprint.
• Translate positioning into market-specific messaging for Africa, MENA, and Asia.
• Build audience-, segment-, and competitor-specific messaging frameworks.
• Shape narrative direction across digital channels (website, social, partner platforms), collaborating with the Communications team for execution.

• Conduct ongoing monitoring of fintech, telco, AI, digital inclusion, and financial access trends.
• Develop insight reports, landscape assessments, and opportunity briefs for leadership.

• Create high-quality content, including thought leadership pieces, executive messaging, market briefs, conference narratives, speeches, articles, and whitepapers.
• Work with agencies to produce content that elevates Optasia’s leadership voice globally.
• Partner with internal SMEs to translate product capabilities into clear, compelling market-facing stories.
• Monitor brand performance and ensure consistency across all touchpoints.
• Collaborate with ESG leads to shape narrative pillars for ESG, responsible innovation, and financial inclusion.

• Craft executive talking points, speaker briefs, points of view, and event messaging for media and conferences.
• Support CEO and ExCo visibility and positioning strategies.

• Work closely with Commercial, Product, Strategy, People, and Internal Communications teams.
• Ensure consistent narrative alignment across channels, partners, and markets.
• Support co-marketing initiatives and positioning with key partners.

What you will bring

• 4-6 years’ experience in strategy, market intelligence, product marketing, management consulting, or a similar strategic role.
• Strong understanding of fintech, telco, AI, digital financial services, or emerging markets.

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• Excellent analytical abilities and the skill to convert complex insights into simple, compelling narratives.
• Proven experience developing messaging frameworks, market analyses, and thought leadership content.
• Exceptional writing and communication skills with the ability to adopt a senior-level tone.
• Ability to collaborate cross-functionally and influence without authority.
• High levels of ownership, structure, and discipline in output.
• Comfort working at pace within a global, multicultural organization.

Why you should apply

What we offer:

• Competitive remuneration package
• Extra day off on your birthday
• Performance-based bonus scheme
• All the tech gear you need to work smart

Optasia’s perks:

• Be a part of a multicultural working environment
• Meet a very unique and promising business and industry
• Gain insights for tomorrow market’s foreground
• A solid career path within our working family is ready for you
• Continuous training and access to online training platforms
• CSR activities and festive events within any possible occasion

Optasia’s values

• Drive to thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
• Customer-first mindset: We go above and beyond to meet our partners’ and clients’ expectations.
• Bridge the gap: Knowledge is shared, information is exchanged and every opinion counts.
• Go-getter spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
• Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.