Digital Marketing Manager

Content & Social Media

• Create and manage engaging social media content across Instagram, TikTok, Facebook, YouTube.
• Develop content calendars, lifestyle imagery, and short-form videos.
• Monitor community engagement, respond to comments, and grow followers.

E-Commerce Marketing

• Optimize product listings (images, descriptions, keywords) on platforms (Amazon, Noon, Toys R Us online, etc.).
• Support promotions, bundles, and seasonal online campaigns.

• Track conversion rates and suggest improvements.

Analytics & Reporting

• Monitor KPIs: impressions, CTR, engagement, conversions, ROAS.
• Prepare weekly/monthly reports and recommendations.
• Stay updated on digital trends in toys, kids content, and e-commerce.

Cross-Functional Collaboration

• Work with brand managers on product launches.

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• Coordinate with design team for creatives and agencies for ad execution.
• Align with sales/retail teams to ensure consistent online/offline messaging.

Qualifications & Skills

• Bachelor's degree in Marketing, Digital Media, or related field.
• Creative eye for content creation (basic design/video editing skills a plus)

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