Scapia - Senior Associate - Growth

Description:
About Scapia:
Scapia! A product thats out there to make travel happen for people, by converting their everyday expenses into travel experiences. Were a bunch of passionate people who work together, brainstorm and debate with each other, and dont stop until we're proud of our work. Customer delight tops everything else! Weve worked hard to create an environment of honesty and passion that sets everyone up for success.
Role:
What Youll Own:
- As a part of the Growth CRM team, youll take end-to-end ownership of campaigns across Off-App channels of Scapia. Youll work closely with marketing, design product, and analytics teams to craft communications that not only drive engagement but also deepen their experience with Scapia.
- This role is ideal for someone whos analytical, user-obsessed, and eager to drive real impact through personalized communication.
1. User Journey Exploration:

- Understand how travelers move from search to booking to post-tripand how CRM can make that journey smoother and more personal.
- Own CRM strategies for different user segments based on behavior, preferences, and product milestones.
- Identify friction points and proactively design journeys that nudge users forward.
2. Campaign Planning & Execution:
- Take campaigns from idea to execution across push, email, and other off-app channels that actually drive travel.
- Segment users, shape impactful copy and design, and bring campaigns to life across CRM touchpoints.
3. Experimentation & Optimization:
- Run A/B tests across CRM channelsform hypotheses, build variants, and track key metrics like opens, clicks, and conversions.
- Learn to iterate fast and continuously improve what we say, when we say it, and how it lands.
4. CrossTeam Collaboration:
- Work closely with product, ops, category teams, and analytics to ensure CRM campaigns align with user needs and business goals.
- Translate briefs into well-scoped CRM journeys and reactivation strategies.
5. Analytics & Reporting:
- Build insights that reveal how users engage and where we can do better
Who You Are:
-You have at least 1-2 years of experience in marketing, growth, or CRMand you're looking for a role where you can learn fast and contribute meaningfully.
- You're curious, self-motivated, and excited to work at the intersection of user behavior, design, and communication.
- You're analytical comfortable interpreting data, spotting trends, and using insights to improve campaign performance.
- Youre confident managing execution across push, email, and WhatsApp, and keen to experiment, measure, and iterate.
- Familiarity with tools like MoEngage, Clevertap, or WebEngage is a plus, but not a mustyou pick up tools quickly and enjoy figuring things out.