Senior General Manager Segment Marketing

The Segment and End User Marketing Communications Leader is responsible for the end-to-end marketing strategy and execution for defined businesses and segments. You will deeply understand customer personas, market trends, and the competitive landscape to drive demand, brand authority, and revenue growth.

Position will directly report to Vice President, Marketing, Greater India, Schneider Electric and part of Marketing and Communications India Leadership Team

Key Responsibilities

• Strategy & Planning:Develop and execute the annual marketing plan for the defined businesses and segments, aligning with overall business goals and sales targets.
• Customer Insights:Conduct deep-dive research into segment-specific pain points, buying behaviours, and emerging trends to inform messaging.
• Positioning & Messaging:Craft compelling, segment-specific value propositions that differentiate the company from competitors.
• Demand Generation:Partner with the Growth and Performance teams to design multi-channel campaigns (email, SEO/SEM, events, social) that generate high-quality leads.
• Sales Enablement:Create bespoke sales toolkits, including case studies, pitch decks, and battlecards tailored to the segments unique requirements.
• Product Liaison:Act as the voice of the customer for the product team to influence the roadmap based on segment needs.
• KPI Management:Track and report on segment performance, including pipeline contribution, conversion rates, and ROI on marketing spend.

Required Skills & Qualifications

Experience

12+ years in marketing, with at least 3-5 years in a leadership or strategic role with Tier 1 B2B Companies

Analytical

Strong data skills including Salesforce.com, Marketo, Google Analytics and Other CRM tools. Strong Market Research and Customer Analytics skills

Communication

Exceptional storytelling skills; ability to translate complex technical features into business benefits. Knowledge of PR and External Communications, Strong Digital Marketing skills including Account Based Marketing, Performance Marketing, Lead Gen Campaigns

Collaboration

Proven ability to work cross-functionally with Sales, Product, and Customer Success teams.

Education

Bachelors degree in Marketing, Engineering, Business, or a related field + MBA from a Tier 1 Institute

Required Skills & Qualifications

Experience

12+ years in marketing, with at least 3-5 years in a leadership or strategic role with Tier 1 B2B Companies

Analytical

Strong data skills including Salesforce.com, Marketo, Google Analytics and Other CRM tools. Strong Market Research and Customer Analytics skills

Communication

Exceptional storytelling skills; ability to translate complex technical features into business benefits. Knowledge of PR and External Communications, Strong Digital Marketing skills including Account Based Marketing, Performance Marketing, Lead Gen Campaigns

Collaboration

Proven ability to work cross-functionally with Sales, Product, and Customer Success teams.

Education

Bachelors degree in Marketing, Engineering, Business, or a related field + MBA from a Tier 1 Institute

Looking to make an IMPACT with your career

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 Worlds most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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