Digital Marketing Expert

Company Overview

Technophilic Private Limited is a premium Information Technology company situated in Lucknow, Uttar Pradesh, India. We provide specialized services in software/website development, mobile application development, digital marketing, SEO and SMO services, graphics designing, and much more.

This is a full-time, on-site role located in Lucknow for a Digital Marketing Executive at Technophilic. You will design and execute digital marketing strategies, manage and analyze social media campaigns, optimize website content, and use web analytics to monitor and improve performance. Additionally, you will collaborate with team members, develop marketing content, and support communication initiatives to enhance online engagement and brand visibility.

Key Responsibilities

• Design and implement comprehensive digital marketing strategies across multiple channels.
• Manage, create, and optimize social media campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
• Develop and write engaging web content, including blogs, website copy, and promotional materials.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and generate reports for optimization.
• Execute SEO, SEM, and Pay-Per-Click (PPC) advertising campaigns.
• Monitor key metrics and use data insights for decision-making and strategy refinement.
• Collaborate with designers, developers, and other team members to align marketing efforts with business goals.
• Stay updated on the latest digital marketing trends and tools.

Qualifications

• Proficiency in Marketing and Social Media Marketing strategies.
• Strong Communication skills to manage campaigns and collaborate effectively.
• Expertise in Web Content Writing for blogs, website content, and promotional campaigns.
• Familiarity with Web Analytics tools to monitor and enhance digital performance.
• Knowledge of SEO and SEM practices, as well as Pay-Per-Click (PPC) advertising.
• Ability to analyze data for decision-making and strategy optimization.
• Bachelors degree in Marketing, Communications, or a related field is preferred.
• Prior experience in digital marketing or a related field is advantageous.
• Strong problem-solving skills and ability to work in a fast-paced environment.
• Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).

Preferred Qualifications

• Certification in digital marketing (e.g., Google Analytics, Google Ads, HubSpot).
• Experience with content management systems (e.g., WordPress) and email marketing tools.
• Proven track record of successful campaigns or increased engagement metrics.
• Knowledge of graphics tools (e.g., Canva, Adobe Suite) for basic content creation.

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 1-2 years (Preferred)
• Work Location: In person