Paid Social Specialist (Performance And Creative Optimization)

A Bit About Us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When youre on our team, youre taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and well give it right back. Sound pretty sweet Then come join us!

Role title: Paid Social & Design Specialist
Department: Marketing
Location: India
Reporting to: Digital Shared Services Team leader
A Bit About Us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When youre on our team, youre taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and well give it right back. Sound pretty sweet Then come join us!
Position Summary
Treks Marketing Team is seeking Paid Social and Design Specialists to elevate our global paid social activity to new heights as well as delivering visually compelling creative assets tailored for each of Treks digital marketing platforms. This Paid Social and Design Specialists will run paid social activity for a number of international markets, driving awareness, consideration, interaction and ultimately high-quality traffic to Trekbikes.com and ensure all campaigns and channels have the assets they require for on-brand, optimized campaign performance.
This role is first and foremost a paid social expert who owns strategy, execution and optimization across multiple international markets.
Alongside strong performance expertise, the role requires hands-on capability to adapt and produce paid social assets using existing brand guidelines and global templates, focusing on speed, iteration and performance, rather than end-to-end creative ideation.
This is not a pure designer role. The successful candidate will be performance-led, data-driven and comfortable making creative decisions in service of results.
Key Responsibilities: Paid Social (Primary Focus)

• Own and manage paid social activity across multiple international markets, planning, launching and optimising campaigns against awareness, engagement and conversion goals
• Lead day-to-day channel management including budgets, pacing, bids, audiences and campaign setup, aligned to local and global business objectives

• Adapt paid social strategies to local market nuances, cultures and languages, with an understanding of market-specific platforms and formats
• Execute and optimize full-funnel paid social strategies, making informed recommendations on budget allocation, flighting, channel mix and targeting
• Continuously evaluate performance and provide clear recommendations based on results, platform updates and industry best practices
• Collaborate closely with other paid media specialists to ensure a cohesive, integrated approach across the wider media ecosystem
  

Key Responsibilities: Creative & Asset Optimization (Secondary Focus)

• Adapt and produce static and motion paid social assets from global brand toolkits and templates, optimized for platform and audience performance
• Make data-driven creative adjustments (format, messaging, layout, pacing) to improve paid social results
• Work closely with brand, content and design teams to ensure assets remain on-brand while being fit for performance marketing
• Support other digital marketing channels (paid search, email, display) with asset resizing, versioning and light adaptations as required
• Apply an understanding of front-end and digital design principles to support effective execution of performance marketing assets
• Ensure efficient creative production workflows that balance speed, quality and brand consistency
  

Skills, Experience & Attributes

• 5-8+ years of experience managing paid social campaigns across multiple platforms, ideally in international markets
• Strong understanding of full-funnel performance marketing and audience strategy
• Hands-on experience adapting and producing digital marketing assets using tools such as Photoshop, After Effects, Figma or similar
• Comfortable working within established brand systems rather than creating net-new brand identities
• Data-driven mindset with the ability to connect creative decisions to performance outcomes
• Strong communication skills, with the ability to clearly explain performance, insights and recommendations to stakeholders
  

Why Trek

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Trek Bicycle in Fortune Rankings: (https://fortune.com/company/trek-bicycle/)

• Ranked 4 in Best Large Workplaces in Retail
• Ranked 19 in Worlds 25 Vest Workplaces
• Ranked 50 in Fortune 100 Best Companies to Work For
• Ranked 65 in Fortune 100 Best Companies to Work For Europe
• Great Place To Work-Certified (https://www.greatplacetowork.in/great/company/trek-bikes)
• Best Workplaces in Asia 2025
• Flexible and fun company culture that values people, purpose, and performance
• A leadership team that supports autonomy and innovation
• A company that believes work should be fun, fulfilling, and impactful
• The chance to be part of something bigger - changing the world by getting more people on bikes
  

Trek India benefits:

• Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents
• 12 Annual paid holidays
• Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave
• Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Masters degree programs)
• 24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems
• Annual paid time off for charity work
• Employee referral bonus
• Employee discounts on Trek products
  

If you like wild growth and working with happy, enthusiastic over-achievers, youll enjoy your career with us!