Business Development Executive (Horeca Sales)

We are looking for a dynamic and result-oriented Field Sales / Business Development Executive/Manager to drive growth in the HORECA segment. The role involves on-ground sales, relationship building, and new business acquisition across hotels, restaurants, cafs, and allied food service businesses.

• Identify, approach, and onboard Hotels, Restaurants, Cafs, QSRs, and Cloud Kitchens
• Generate leads through field visits, referrals, and market mapping
• Pitch company products/services and close new business opportunities
• Achieve monthly and quarterly sales targets

• Build and maintain strong relationships with owners, purchase managers, chefs, and decision-makers
• Ensure high customer satisfaction and repeat business
• Handle negotiations, pricing discussions, and contract closures

• Monitor market trends, pricing, and competitor activities
• Provide feedback to management for product and pricing improvements
• Identify upselling and cross-selling opportunities

• Maintain daily activity reports and sales pipelines
• Coordinate with internal teams for onboarding, delivery, and support
• Ensure timely collection and documentation (if applicable)

• Executive: 13 years of field sales / business development experience
• Manager: 48+ years of HORECA / FMCG / B2B sales experience
• Prior exposure to HORECA, Food & Beverage, Hospitality, or HoReCa suppliers preferred

• Strong communication, negotiation, and interpersonal skills

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
• Field-oriented with ability to travel extensively
• Self-motivated, target-driven, and customer-focused
• Ability to understand client requirements and offer tailored solutions
• Basic knowledge of MS Excel / CRM tools is an advantage

• Graduate in any discipline (MBA in Sales/Marketing is a plus)

• Competitive salary + performance-based incentives
• Growth opportunities in a fast-growing HORECA market
• Training and on-ground sales support
• Reimbursement for travel expenses (as per company policy)