Content Creator

Role & responsibilities

POSITION SUMMARY

As the content creator, you will be responsible for creating, reviewing and editing content for the company which will be published in the companys websites and social media pages. You will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure. This role will work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published.

PRINCIPLE RESPONSIBILITIES:

• Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly.
• Creating content which will catch maximum customer interest.
• Writing and reviewing content for websites, social media pages and public communications.
• Optimize Search Engine Optimization driven content and increase the site traffic.
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material.

• Measuring and monitoring company website and social media traffic statistics.
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
• Ensure that the content is compliant with the copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the brand history and plans.
• Update the website, social media and content pages periodically.

REQUIREMENTS:

• Excellent written and verbal communication skills
• Proficiency with Microsoft Office suite
• Excellent time management and planning skills to ensure meeting deadlines
• Ability to communicate the message in simple and beautiful language which will attract audience
• Content creators should publish new contents periodically at a steady pace

• Education: Bachelor’s degree in communications, English, journalism, literature, marketing or other related fields.

Experience:

• Experience as a content creator in prior roles creating strong and engaging content.
• Understanding of SEO best practices
• Prior job experience in web traffic metrics, HTML and web publishing
• Proficiency with content management systems and analytics software
• Excellent writing, proofreading and communication skills
• Detail oriented work style with good time management and organizational skills.