Rupeek

Rupeek is an internet enabled lending platform connecting lenders and borrowers for gold loans. Registered borrowers specify their loan requirements. The authenticity of the gold is verified by an agent and a credit risk model is implemented and the money is transferred to the borrower. It claims to offer low interest rates and paper work.

Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold. Powered by state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India. Through partnerships with leading banks and financial institutions, it is building gold-backed assets, in a low-risk, low-touch and friction-free manner.