Head - Sales - FMCG

Head Sales - FMCGKey Responsibilities:
Strategic Sales Leadership:
- Develop and implement regional sales strategies aligned with global objectives.
- Drive revenue growth through effective pricing, promotions, and portfolio management.
- Lead Joint Business Planning with key customers and partners.
Market Expansion & Route to Market:
- Identify and develop new markets and channels across Africa.
- Optimize Route to Market strategies tailored to regional dynamics.
- Lead distributor evaluation, selection, and contract finalization.
P&L and Budget Management:
- Own regional sales budgets, forecasts, and profitability targets.
- Maximize ROI across categories and channels.
- Monitor and manage trade investments and advertising spend.

Customer & Distributor Management:
- Build and maintain senior-level relationships with key customers and distributors.
- Ensure compliance with trading terms and regulatory requirements.
- Drive Perfect Store execution and in-store excellence.
Team Leadership & Development:
- Lead, mentor, and develop a multi-country sales team.
- Foster cross-functional collaboration and engagement.
- Build succession plans and develop key talent.
Market Intelligence & Innovation:
- Analyze competitor activity, market trends, and trade insights.
- Collaborate with marketing on product launches and category development.
- Drive innovation and renovation to grow market share.
Ideal Candidate Profile:Education:
- Masters degree in Business Administration, Sales, Marketing, or related field.
Experience:
- 12+ years in FMCG sales, with 1 to 6 years in senior leadership roles.
- Proven success in managing regional sales across Africa.
- Strong experience in food and beverage categories.
Skills & Competencies:
- Strategic thinking and execution
- Advanced negotiation and stakeholder management
- Export and distributor management
- P&L ownership and financial acumen
- Multilingual (English, French, Arabic preferred)
- High cultural adaptability and global awareness