Manager - Digital Marketing - SaaS Manufacturing

Key Responsibilities:
Lead Generation:
- Research and identify high-potential startups, MSMEs, corporates, educational institutions, researchers, and ecosystem partners.
- Build and maintain qualified lead databases using LinkedIn, websites, industry directories, events, and other platforms.
- Identify key decision-makers and relevant contacts.
- Comfortable working in a fast-paced startup environment.
Organic Marketing & Outreach:
- Execute organic outreach campaigns through LinkedIn, Email, WhatsApp, and other professional platforms.
- Build meaningful relationships with founders, CXOs, innovation leaders, incubators, investors, and strategic partners.
- Generate meetings and partnership opportunities through personalized communication.
Deal Pipeline Management:

- Qualify inbound and outbound leads.
- Maintain and update CRM or lead tracking systems.
- Schedule meetings and coordinate follow-ups with prospects.
- Support the leadership team throughout the sales and partnership pipeline.
Business Development Support:
- Assist in identifying collaboration opportunities, strategic partnerships, sponsorships, and new business opportunities.
- Conduct market research and competitor analysis.
- Prepare outreach lists and engagement strategies for target industries.
Deal Conversion Support:
- Coordinate proposal sharing, presentations, and follow-up communications.
- Track deal progress from initial contact to closure.
- Work closely with founders and leadership to improve lead conversion rates.
- Ensure timely follow-ups and relationship management.
Brand Visibility:
- Support LinkedIn thought leadership and founder branding.
- Assist with ecosystem announcements, event promotions, and partnership campaigns.
- Contribute to content that generates inbound business opportunities.
Desired Skills:
- Excellent communication and relationship-building skills.
- Strong networking and interpersonal abilities.
- Confident in speaking with founders, business owners, and decision-makers.
- Research-oriented with strong attention to detail.
- Familiarity with LinkedIn Sales Navigator or similar lead generation tools is an advantage.
- Basic understanding of CRM tools (HubSpot, Zoho, Notion, Airtable, etc.) is a plus.
- Self-motivated, proactive, and target-oriented.
- Comfortable working in a fast-paced startup environment.