Manager - Sales - General Trade/Modern Trade Channel - Retail

Role Overview:
Maximum fixed salary can go till 23 lacs per annum. Variables will be as per performance and there will not be any esops.
Key Responsibilities:
- Achieve monthly and quarterly sales targets within the assigned territory.
- Appoint and manage distributors, dealers, and retailers.
- Ensure effective product availability and visibility across outlets.
- Monitor and improve secondary sales performance.
- Conduct regular market visits to identify new business opportunities.
- Implement company sales strategies and promotional activities.
- Track competitor activities and provide market feedback.

- Ensure timely collection of payments and maintain credit discipline.
- Maintain daily sales reports and submit performance updates to management.
- Coordinate with internal teams for smooth order processing and delivery.
Key Performance Indicators (KPIs):
- Sales volume and revenue achievement.
- Distribution expansion (new outlets / distributors).
- Market coverage and outlet penetration.
- Collection efficiency.
- Visibility and merchandising standards.
Qualifications & Requirements:
- Bachelors degree in Business Administration, Marketing, or related field.
- 1-3 years of experience in FMCG / Beverage sales (preferred).
- Strong communication and negotiation skills.
- Good knowledge of local market and territory.
- Ability to work independently and meet targets.
- Valid driving license and willingness to travel extensively.
Key Skills:
- Sales and negotiation.
- Relationship management.
- Market analysis.
- Time management.
- Result-oriented approach.