Performance Marketing Lead

Role and Responsibilities:
- Own the performance of our website and blog: establish best practices amongst the team that lead to optimized content architecture, and on-page SEO to drive traffic and improve conversion rates.
- Lead our paid media strategy and execution across paid search, display, and paid social to drive to efficient growth.
- Oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting.
- Build and develop a web and digital testing playbook: implement A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
- Manage a team of four digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing.
- Collaborate with demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging.
- Report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy.

- Champion web CRO best practices-leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
- Evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance.
- Monitor and build relationships cross-functionally to ensure technical health of the site, including SEO compliance, load speed, mobile UX, and analytics tracking.
Skills and Experience:
- Experience in web marketing, digital performance marketing, or search marketing roles.
- Deep experience with SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics.
- Experience managing website CMS platforms (Webflow, WordPress, or equivalent) and optimizing across landing pages, forms, and CTAs.
- Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory.
- Strong leadership skills with experience managing teams and external agencies.
- Data-driven and outcome-oriented-you know how to turn insights into performance.
- Strong project management skills and ability to manage cross-functional stakeholders.
Success Metrics:
- Increase pipeline generated from the website and digital channels.
- Improve sitewide conversion rates through CRO and testing programs.
- Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency.
- Establish and scale a digital testing program that delivers measurable performance lift.
- Drive consistent improvements in landing page performance and digital engagement KPIs.