A1 Apps - Head - Marketing

At A1Apps, we're building and scaling a portfolio of digital products with a strong focus on growth, experimentation, and execution quality. We're looking for a Marketing Head who can build and lead our overall marketing function - someone who can combine strategic thinking with hands-on execution and help turn marketing into a major growth lever for the company.
This role is ideal for someone who has strong experience across growth and performance marketing, understands brand and positioning, and can build a high-accountability marketing team in a fast-moving product environment.
What you'll do
- Own the overall marketing strategy across user acquisition, growth, performance, experimentation, and brand
- Translate company goals into clear marketing priorities, channel plans, and execution focus areas
- Build and scale high-performing acquisition engines across relevant channels with strong accountability for efficiency and outcomes
- Drive marketing experimentation across campaigns, creatives, funnels, and channel strategy
- Improve visibility into marketing performance through clear dashboards, reporting, and decision-making rhythms
- Strengthen A1Apps' market positioning and brand perception across users and talent
- Work closely with product, data, design, content, operations, and leadership teams to align marketing efforts with business goals

- Hire, manage, and develop the marketing team while raising the bar on ownership, execution quality, and speed
What we're looking for
- Strong experience leading growth and performance marketing with measurable business impact
- Ability to operate across both strategy and execution
- Strong understanding of CAC, ROAS, attribution, funnel performance, retention quality, and marketing efficiency
- Experience building or managing teams in a product-led, fast-moving environment
- Good judgment on balancing short-term growth with long-term brand quality and efficiency
- Strong analytical thinking and comfort working with data, experimentation, and trade-offs
- Strong communication and stakeholder-management skills
What success looks like in this role
- Marketing becomes a clear and scalable growth lever for A1Apps
- Acquisition quality and experimentation velocity improve meaningfully
- Channel investments become more disciplined, measurable, and ROI-driven
- Brand and employer perception strengthen alongside growth performance
- The marketing team operates with stronger clarity, accountability, and execution consistency
Why this role is interesting
- Opportunity to shape marketing at a company level rather than just run one channel or function
- High ownership role with visibility across leadership and cross-functional teams
- Chance to build both growth systems and brand strength in parallel
- Meaningful scope across strategy, execution, team building, and operating discipline