Aakash Educational Services - General Manager - Performance & Digital Marketing

Role:
The role is responsible for driving key growth initiatives, measuring marketing performance, and using key levers to drive business growth.
Responsibilities:
- Execute data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.
- Identify growth levers, and plan marketing activations
- Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.

- Report key funnel metrics including acquisition costs, spends, and conversions across channels.
- Drive partnerships with external stakeholders for profitable growth.
- Work with multiple stakeholders to implement cross-functional marketing campaigns.
- Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of marketing campaigns.
- Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.
Requirements:
- Should have relevant experience in Growth Marketing/Digital Marketing with minimum 12+ years of experience
- Strong understanding and prior experience in digital marketing, communications, and content marketing.
- Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- Master's degree in management or BS/B.Tech or equivalent experience from a top-tier college
- Preferably worked at a fast-growing consumer internet start-up
- Must be data-driven with strong problem-solving and analytical skills
- High degree of ownership in taking things to completion
- Ability to multitask and work on a diverse range of requirements
- Excellent communication skills with the ability to handle complex negotiations
- We are looking for a marketing leader to accelerate the core growth metrics.