Growth & Outreach Specialist

Role Overview:

We are looking for a dynamic and driven Growth & Outreach Specialist who brings hands-on experience in business development, lead nurturing, and outbound prospecting. The ideal candidate should have a strong background in cold outreach and conversion activities, moving leads from MQL to SQL through personalized engagement.

This role sits at the intersection of marketing and sales, focusing on creating tailored outreach for high-intent accounts and ensuring smooth lead progression through the funnel. Familiarity with ABM concepts is essential, and prior experience using ABM tools is a significant advantage.

Key Responsibilities:

1. Prospecting & Cold Outreach

• Conduct outbound outreach to high-intent and target accounts via email, LinkedIn, and phone.
• Develop personalized outreach sequences that address specific pain points and drive engagement.
• Identify and qualify key decision-makers and influencers within target accounts.

• Nurture marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through strategic follow-ups and personalized communication.
• Understand each prospects stage in the buying journey and align outreach accordingly.
• Track and report on conversion metrics from first touchpoint to booked meeting.

3. Collaboration with Sales & Marketing

• Work closely with the sales team to ensure a smooth handoff of high-quality leads.
• Collaborate with marketing to refine messaging and identify opportunities for account-level engagement.
• Share feedback from prospects to improve campaign effectiveness and messaging relevance.

4. Account-Based Marketing (ABM) Support

• Apply ABM principles to prioritize and engage high-value target accounts.
• Utilize ABM tools (e.g., Demandbase, 6sense, ZoomInfo) to identify buying intent and optimize outreach.
• Support execution of personalized multi-channel ABM campaigns in coordination with marketing.

5. Data Management & Reporting

• Maintain clean lead data and accurate records.
• Measure and analyze outreach performance, response rates, and conversion effectiveness.
• Provide insights and recommendations to improve engagement and lead quality.

Requirements:

• Bachelors degree in Marketing, Business, or a related field.
• 24 years of experience in BDR/SDR, lead generation, or outbound prospecting roles.
• Strong understanding of lead nurturing, funnel stages, and pipeline management.
• Working knowledge of ABM strategy and tools (bonus if experienced with Demandbase, 6sense, or similar).
• Hands-on experience with outreach automation tools (e.g., HubSpot, Outreach.io, Apollo, Lemlist) and LinkedIn Sales Navigator.
• Excellent written and verbal communication skills with a strong sense of personalization in messaging.
• Analytical mindset to evaluate campaign data and optimize conversion rates.
• Self-motivated, proactive, and comfortable working in a fast-paced, target-driven environment.