Lead - SEO

About The Job
We are looking for a highly analytical and execution-focused SEO Manager to drive organic growth across ACKOs digital properties. This is an Individual Contributor (IC) role for someone who can independently own SEO strategy, execution, experimentation, and reporting across traditional search engines as well as emerging AI-driven discovery platforms.
The ideal candidate should have deep expertise in Technical SEO, Content SEO, ASO, Generative Engine Optimization (GEO), AI Visibility Tracking, and SEO automation. You will work closely with product, content, engineering, design, and analytics teams to improve organic visibility, traffic, rankings, conversions, and brand discoverability across Google and AI search platforms.
Key Responsibilities
SEO Strategy & Organic Growth
Develop and execute comprehensive SEO strategies aligned with business and growth objectives.

• Identify high-impact growth opportunities through keyword research, search intent analysis, content gap analysis, and competitor benchmarking.
• Create quarterly and annual SEO roadmaps with measurable KPIs.
• Drive organic acquisition and conversion growth across all insurance and financial product categories.
  

Keyword Research & Content Optimization

• Conduct extensive keyword research, topic clustering, entity mapping, and search intent analysis.
• Identify priority pages and content opportunities based on business goals and search demand.
• Build content briefs and optimization frameworks for content teams.
• Optimize existing content for rankings, engagement, and conversions.
• Implement topical authority and content hub strategies.
• Perform prompt research to understand how users discover information through AI platforms and LLMs.
  

AI Search, GEO & Visibility Optimization

• Develop and execute Generative Engine Optimization (GEO) strategies.
• Monitor and improve brand visibility across AI platforms such as ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
• Track AI citations, mentions, answer inclusion, and visibility metrics.
• Optimize content structures and schemas for AI discoverability.
• Conduct AI prompt analysis and competitive benchmarking in AI search environments.
  

Technical SEO

• Conduct comprehensive technical SEO audits and collaborate with engineering teams for implementation.
• Identify and resolve crawlability, indexation, rendering, site architecture, Core Web Vitals, and JavaScript SEO issues.
• Optimize XML sitemaps, robots.txt, canonicals, redirects, structured data, internal linking, and URL architecture.
• Monitor website health and proactively identify SEO risks.
  

ASO (App Store Optimization)

• Own App Store and Play Store optimization initiatives.
• Conduct keyword research and metadata optimization for app listings.
• Improve app discoverability, rankings, conversion rates, and organic installs.
• Monitor competitor ASO strategies and industry trends.
  

Backlink & Authority Building

• Develop and execute scalable backlink acquisition strategies.
• Identify partnership, PR, digital outreach, and content-led link-building opportunities.
• Monitor backlink quality, authority metrics, and toxic links.
• Conduct competitor backlink analysis and gap assessments.
  

Competitor & Market Research

• Perform detailed competitor analysis across SEO, content, backlinks, AI visibility, and ASO.
• Identify emerging search trends, algorithm updates, and market opportunities.
• Monitor industry developments and proactively recommend growth initiatives.
  

Reporting & Analytics

• Build executive dashboards and performance reports.
• Track keyword rankings, visibility, traffic, conversions, AI mentions, and business impact.
• Present insights and recommendations to leadership teams.
• Define KPIs and attribution frameworks for organic growth initiatives.
  

SEO Automation & Process Optimization

• Design and implement SEO workflow automations using AI and scripting tools.
• Automate audits, reporting, rank tracking, content workflows, internal linking recommendations, and monitoring processes.
• Leverage APIs, AI tools, and automation platforms to improve team productivity and execution efficiency.
  

Must-Have Experience
Required Skills & Experience

• 7–8 years of hands-on SEO experience, preferably in high-growth consumer internet, fintech, insurance, e-commerce, or marketplace businesses.
• Proven track record of driving significant organic traffic and revenue growth.
• Strong experience as an Individual Contributor managing SEO programs end-to-end.
• Deep understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and ASO.
• Experience with Generative Engine Optimization (GEO) and AI Search Optimization.
• Strong expertise in keyword research, page identification, content optimization, and search intent mapping.
• Experience in backlink strategy and authority-building initiatives.
• Strong analytical and data interpretation skills.
• Ability to influence cross-functional teams and drive implementation.
  

Technical Competencies

• Technical SEO audits and implementation
• Core Web Vitals optimization
• Crawl budget management
• Schema markup and structured data
• Internal linking strategy
• Programmatic SEO
• AI visibility tracking and optimization
• Search intent and entity-based SEO
• Content quality evaluation frameworks
• Prompt engineering and prompt research for AI discovery
  

Tools & Platforms
SEO & Analytics

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• Ahrefs
• Screaming Frog
• Google Trends
• Google Tag Manager
• Looker Studio / Data Studio
  

AI & Content Tools

• Claude
• Claude Code
• ChatGPT
• GPTZero
• Grammarly
  

Product & Data Tools

• Amplitude
• Strapi
• Microsoft PowerPoint (PPT)
• Excel / Google Sheets (Advanced)
  

Automation & Development (Preferred)

• APIs and workflow automation tools
• Google Apps Script
• Zapier / Make / n8n
• Git/GitHub basics
  

Preferred Qualifications

• Experience working in insurance, fintech, banking, lending, or regulated industries.
• Experience building SEO automation systems using AI tools and APIs.
• Understanding of LLM optimization, AI citations, and emerging AI search ecosystems.
• Familiarity with experimentation frameworks and A/B testing.
• Exposure to product-led growth and conversion rate optimization (CRO).
  

Success Metrics

• Growth in organic traffic and conversions.
• Improvement in keyword rankings and search visibility.
• Increased AI search visibility and citation share.
• Growth in high-quality backlinks and domain authority.
• Improvements in technical SEO health scores.
• ASO rankings, app installs, and conversion improvements.
• Efficiency gains through SEO automation and AI-powered workflows.
  

If youre passionate about scaling organic growth, optimizing for both traditional search and AI-powered discovery, and building automation-first SEO systems, wed love to hear from you.