VM Creative - Van Heusen

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 weeks ago
0-1 years
India
work from office

Posted: 2 weeks ago
|
Applicants: 98+
Job Description
About Company
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Job Description

Key Result Areas
Supporting Actions
VM Creatives for Brand
  • Responsible for designing window displays for EBOs, B&S stores.
  • Responsible for prop development for EBOs, B&S stores.
  • Support in store designs (trial room artworks, shield artworks etc.) for specific stores.
  • Create artworks for offer communications on basis of inputs (stores, offer dates etc.) from Operations team.
  • Support in designing planograms for stores.
  • Prepare adaptations of window displays.
Negotiations with Vendors
  • Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
  • Get dockets for creative purchases.
Secondary research
  • On the basis of concepts from the Design team, conduct secondary research into international brands using online resources (style sites etc.).
  • Conduct market visits (malls, retail stores etc.) to observe language communicated by competitors in visual displays.

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Seasonal visuals
  • Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail.
  • Communicate guidelines for seasonal visuals to Retail.
Updating the VM Manual
  • Collate data and regularly update VM Manual for faades and window displays of stores.
Feedback
  • Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept.

Skills

Marketing

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About Company

Aditya Birla Fashion and Retail Limited (ABFRL) is India's leading fashion powerhouse. It houses a portfolio of leading brands across apparel, footwear, and accessories. ABFRL's brands cater to diverse consumer segments, offering a wide selection of products.

Important dates & deadlines?

Application Deadline

05 Jun 26, 02:51 PM IST

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VM Creative - Van Heusen

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