Area Sales Manager - Linen Cub Apparels, Tamil Nadu & Kerala @ Chennai

Job Purpose

To devise and implement seasonal sales and marketing plans for Linen Club Apparel and drive aggressive and sustainable profitable growth in the Linen Club Apparel in line with the Business Vision.

Job Context & Major Challenges

Job Context:
- Over the years, Linen Club has evolved in a prominent brand in the domestic linen fabric market with a market share of 70%, a leadership position it has been able to sustain over the years. In an endeavour to expand the product offering to the customer, a new line of business - linen ready-made garments is being ventured into.
- Leverage and expand the existing network of partners to launch linen ready-made garment. Undertake sales activities to make Linen Club Apparel a preferred linen garment brand with customer and retailers.
- Build strong and enduring relationship with retailer and ensure him with superior Linen Club Apparel mandated sales and service support.
Job Challenges:
Challenge of achieving sales target in FR Fabric where the realisation is higher and flow of business is around the year.
To understand the buyers requirement and get the customised collections from the design and development team.
To delight existing customers by providing new designs, products and proactive services.
To develop and introduce new regional brands for increasing the customer base.

Key Result Areas