Assistant Manager - Value Creation At Rishra

Job Purpose
To ensure robust pipeline for new products developments, application development for value added products / specialty products. Responsible for driving the product innovation and commercialization.
Key Accountabilities
Accountability
Supporting Actions
Drive New product/application launch based on extensive Market Intelligence

• Build New product Development system encompassing filters for selection based on Sales potential, Production feasibility and differentiated proposition.
  

Drive engagement with value chain partners – weavers and knitters and develop a pipeline of quality partners both as customers and suppliers

• Develop potential partners across key sourcing markets and as per new products required
• Formulation of accreditation program and Roll out to value chain partners
  

Lead engagement with Global Brands & Retailers for DT products

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  Managing calendar for representation to Brands – build communication and drive annual engagement to support the sales team.
• Partnering with select B&Rs.
  

Increase usage of DT products by seeding new market segments.

• Drive volumes and value by continuously developing new segments
  

Develop communications and engagement programs to drive market penetration for specialty products / VAPs

• Increase in sale of VAP products from new customers / existing customers