Officer - E.Commerce Marketing

Job Purpose
The individual will oversee digital marketing for our e-commerce channels and manage marketplace activities, including our DTC website, to enhance brand recall and drive sales.
Job Context & Major Challenges
This role is based out of Bangalore. The individual will report to Section Head - Digital Marketing, with dotted line reporting to Head of E-Commerce. This is an individual contribution role and requires hands on experience and complete understanding of ads that run on Marketplaces and performance marketing (Meta & Google).

Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Initiatives Email and SMS campaigns for the events on DTC site (brand.com).
KRA2 Ads Execution Liaise with the finance team for smooth functioning of ads and payment requirement for ads
KRA3 Strategy Monthly/Quarterly media plans and channel wise strategy
KRA4 Agency management Manage performance marketing agency for Meta and Google Ads for DTC website). Plan and manage the campaigns, review the performance metrics.
Work with graphic designer to get the required creatives for timely execution of campaigns
KRA5 Manage advertising activities Manage end to end advertising activity for Marketplaces (Flipkart, Amazon, Myntra)
Oversee and optimize ads on Meta & Google Ads
Sync with social media team to calendarize and execute Facebook and Insta posts for DTC site
Uplift the brand imagery and premium positioning by individually strategizing and optimizing the campaigns for related platforms.