Designer - Footwear, Accessories And Bags

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Companys brand portfolio includes Indias most established and trusted names Louis Philippe, Van Heusen, Allen Solly, and Peter England each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Companys portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of Indias most preferred premium denim brands, while Reebok transitioned under the Companys management in 2022 has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Roles and Responsibilities

1. Bag Design Core Accountability

• Lead the design and development of handbags, backpacks, wallets, clutches, travel bags, and other accessories.
• Create detailed bag sketches, renderings, and CADs with strong attention to construction, functionality, and aesthetics.
• Develop bag patterns, hardware details, trims, and material specifications.
• Work closely with leather vendors, hardware suppliers, and sampling teams to bring bag concepts to reality.

2. Trend, Market & Material Research

• Conduct trend forecasting, global market analysis, and competitor benchmarking.
• Research new materials, leather finishes, hardware innovations, and sustainable components.

3. Technical Design & Product Development

• Create technical packs, construction details, and BOMs for sampling and production.
• Collaborate with factories, artisans, and production teams for smooth execution.
• Review samples, ensure alignment with design intent, and resolve technical issues.

4. Cross-functional Collaboration

• Partner closely with merchandising, sourcing, QC, and marketing teams for design finalization.
• Participate in cost negotiations by suggesting feasible and cost-efficient materials/design solutions.

5. Brand, Quality & Aesthetic Consistency

• Ensure all designs meet brand standards, quality parameters, and usability expectations.
• Maintain consistency in design language across collections.

Qualification and Skill set:

1. Mandatory: Degree in Leather Design / Accessory Design / Fashion Design from NIFT.
2. 26 years of experience in designing bags and leather goods (adjust range as needed).
3. Experience working with manufacturing units, export houses, or retail brands is preferred.
4. Strong expertise in Bag Designing (mandatory).
5. Excellent knowledge of leather types, synthetic materials, reinforcements, interlinings, hardware, and construction techniques.
6. Proficiency in design software: Adobe Illustrator, Photoshop, CorelDRAW, 3D/CAD tools, etc.
7. Strong sketching, visualization, and concept development skills.
8. Understanding of patterns, sample development, and manufacturing processes.
9. Creativity blended with market awareness and commercial understanding.
10. Strong communication, presentation, and project management skills.