Manager Market Research

Job description / Role

Job purpose

We are seeking a highly skilled and experienced Head of Customer & Market Insights to lead our market research and customer insights function. This role is pivotal in understanding customer behaviors, needs, and motivations, and translating these insights into actionable strategies that drive business growth. The Head of Customer & Market Insights will head the function, reporting directly to the Vice President of Marketing Strategy and Planning, and will work closely with cross-functional teams to ensure customer-centric strategies are integrated into all business operations.

Key responsibilities

• Develop and implement comprehensive market research projects, including surveys, interviews, focus groups, and observational studies.
• Analyze customer data to identify patterns, preferences, and trends, and create detailed customer profiles and segmentation reports.
• Collaborate with marketing, sales, product development, and other teams to align customer insights with business strategies.
• Translate complex data into actionable strategies and techniques to drive business performance.
• Present insights and recommendations to senior management and stakeholders using statistical tools and software.
• Monitor and forecast market trends and competitor behavior to identify opportunities for growth and innovation.
• Ensure data accuracy and consistency by designing and implementing optimal processes and procedures for analytics employees to follow.
• Utilize online market research and catalog findings to databases for comprehensive insights.
• Forecast and predict customer behavior and trends using predictive analytics.
• Develop and maintain a comprehensive customer insights dashboard to track key metrics and performance indicators.

• Coach the Customer & Market research team and foster a culture of development and coaching whilst coaching the marketing team and non-fuel retail teams on embedding a customer-first mindset.

Skills and qualifications

• Bachelors degree in Marketing, Business, Statistics, or a related field. A masters degree is preferred.
• Minimum of 15 years of experience in market research, customer insights, or a related field.
• Proven track record in developing and executing market research projects and translating insights into actionable strategies.
• Strong analytical and data interpretation skills, with the ability to turn complex data into clear, actionable insights.
• Excellent communication and presentation skills, with the ability to convey insights and recommendations effectively to senior management and stakeholders.
• Strong collaboration skills, with the ability to work effectively across multifunctional teams.
• A champion for the customer, with a deep understanding of consumer behavior and market dynamics.
• Highly growth-oriented, with a passion for innovation and continuous improvement.
• Experience working in the Middle East, with strong regional market knowledge and insights.
• Strong relationships with media suppliers, digital publishers, and innovation partners.
• Proficiency in statistical tools and software.
• Knowledge of predictive analytics and machine learning techniques.
• Familiarity with data privacy and protection laws and regulations.
• Strong people management skills.

Modern knowledge and evolution of the role

• Artificial intelligence and machine learning: Familiarity with AI and machine learning techniques to enhance data analysis and predictive modeling.
• Human-centric insights: Balancing AI-driven insights with a human-centric approach to understand the voice of the consumer.
• Synthetic data: Utilizing synthetic data to augment traditional data sources and improve the accuracy of insights.
• Data privacy and security: Ensuring compliance with data privacy laws and regulations, and implementing robust data security measures.
• Continuous improvement: Implementing continuous improvement processes to enhance the efficiency and effectiveness of the insights function.
• Strategic alignment: Ensuring that insights and recommendations are aligned with overall business strategies and objectives.

Job Function: Marketing, Advertising & PR

Company Industry: Oil & Gas