ADS Spirits - Manager - Trade Marketing

Job Title: In State - Trade Marketing Manager
Location: Mumbai
Experience: 3 - 6 yrs
Reports to: Regional Trade Marketing Manager

Role Overview:

In State - Trade Marketing Manager will be responsible for driving brand visibility and consumer engagement at point-of-sale & Point of consumption; on-trade, and off-trade channels. The role requires strong experience in the Alcobev industry, with a focus on new launches, innovative trade activations, Vendor management and building strong partnerships with distributors and retail stakeholders.

Key Responsibilities:

- Trade Strategy & Planning

- Implement trade marketing plans aligned with brand and sales objectives.

- Identify growth opportunities across channels (on-trade, off-trade).

- Plan and execute annual BTL Marketing plan

- Channel & Activation Management

- Drive in-market visibility through POS materials, signage, displays, and experiential activations.

- Execute brand promotions, tastings, and events to enhance consumer engagement.

- Support new product launches with tailored trade programs and visibility strategies.

- Distributor & Stakeholder Engagement

- Collaborate with distributors, key accounts, and retailers to maximize brand presence.

- Train and engage sales teams on trade initiatives and brand guidelines.

- Build and maintain strong trade relationships to ensure execution excellence.

- Performance Tracking & Insights

- Ensure implementation & maintenance of all marketing assets

- Monitor ROI of trade programs and activations.

- Track competitor activities and share insights with marketing & sales teams.

- Leverage market data to refine trade strategies.

- Compliance & Governance

- Ensure activations adhere to Alcobev industry regulations and local excise laws.

- Maintain brand integrity across all trade executions.

Key Skills & Competencies:

- Strong knowledge of Alcobev trade channels and consumer behavior.

- Expertise in BTL marketing, POSM, and experiential activations.

- Proven experience in managing new launches in Alcobev space.

- Analytical mindset with ability to track KPIs and optimize trade spends.

- Creative problem-solving with on-ground execution agility.

Qualification & Experience:

- MBA/PGDM in Marketing or related field preferred.

- 3 + of experience in Trade Marketing within Alcobev.

- Prior exposure to Alcobev compliance and regulatory frameworks is a strong advantage