Product Manager Growth

ADSS is a successful retail and institutional brokerage based in Abu Dhabi. The company is currently undergoing a multi-year transformation to become a fast growing, purpose-led, data-driven enterprise that delivers market-leading personalized content, propositions and experiences to traders. To reinforce client-centricity the company structure, technology and operations are being redesigned alongside the crafting of a high-performance culture underpinned by The ADSS Way. The objective is for ADSS to become a dynamic and innovative, trusted market leader as measured by feedback from clients, talent, shareholders and competitors.

As Product Manager Growth, your mission is to identify, test, and scale impactful initiatives that accelerate user acquisition, activation, conversion, and engagement across our digital trading platforms. You will drive high-velocity experimentation, growth loops, and conversion funnels in collaboration with cross-functional teams including data, marketing, product design, tech, and commercial stakeholders. Your success will directly impact KPIs such as FTD growth, ARPU, trial-to-deposit conversion, and product-qualified leads.

Key Responsibilities:

Growth Strategy & Roadmap

• Define and maintain the product growth roadmap aligned with strategic business goals.
• Identify growth opportunities across user acquisition, onboarding, activation, retention, and upsell based on data, insights, and competitive intelligence.

Experimentation & Funnel Optimization

• Design and execute A/B tests and rapid MVP experiments to improve key metrics (e.g., sign-up conversion, KYC completion, first deposit, product activation).
• Champion a test-and-learn culture using evidence-based prioritization (ICE/RICE scoring, North Star/KPI impact).

Cross-Functional Leadership

• Collaborate with marketing, onboarding, design, tech, and analytics teams to deliver high-impact experiments and features.
• Lead cross-functional sprints to optimize landing pages, referral flows, trial journeys, in-product messaging, and campaign hooks.

User-Centric Design & Feedback Loops

• Run qualitative and quantitative research to uncover barriers to activation, retention, and referral.
• Work closely with Design to prototype and test new flows that drive behavioral nudges and engagement.

Product Ownership & Delivery

• Own the end-to-end delivery of growth features from problem definition through to launch and post-launch iteration.
• Maintain the backlog, write clear user stories, and ensure sprint deliverables align with the roadmap and growth KPIs.

Requirements:

• 6+ years of product management experience with at least 2+ years focused on growth or experimentation.
• Strong command of growth loops, conversion funnels, behavioral triggers, and cohort-based metrics.
• Experience in the fintech, brokerage, trading, or consumer financial services space.
• Proven record of driving user or revenue growth through digital product initiatives.
• Proficient in A/B testing tools, user analytics (PowerBI) and experimentation frameworks.
• Deep understanding of agile delivery, MVPs and product development.
• Commercial acumen to balance user needs with business viability and stakeholder goals.
• Hands-on experience working with marketing/growth engineering teams and funnel optimization.
• Strong storytelling skills able to communicate growth opportunities, trade-offs, and results to senior stakeholders.
• Entrepreneurial mindset with a bias for action and rapid iteration.

**No recruitment agencies**