Social Media Manager

Designation: Social Media Manager

Location: Ajman, UAE

We are looking for a dynamic and creative Social Media Manager with proven experience in the beauty or fragrance industry. The ideal candidate is a visual storyteller with strong design skills, a deep understanding of social media trends, and hands-on experience working with influencers. In this role, you will lead our social media strategy, manage daily operations across platforms, and produce engaging, on-brand content that elevates our digital presence.

Key Responsibilities

Content Strategy & Planning

• Develop and oversee monthly social media content calendars aligned with brand goals and marketing initiatives.
• Conceptualize innovative, audience-focused content ideas.
• Partner with the marketing team to ensure consistent messaging and brand identity.

Platform Management

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  Manage day-to-day activities across Instagram, Facebook, TikTok, LinkedIn, and Snapchat.
• Schedule, publish, and optimize content to maintain a cohesive brand voice and visual style.
• Foster community engagement by responding to comments, messages, and driving meaningful interactions.

Visual Content Creation

• Design eye-catching graphics and visuals for posts, stories, and digital campaigns using Canva.
• Develop mood boards and collaborate with creative teams for advanced design needs.
• Stay up-to-date with industry and social media design trends to enhance content quality.

Influencer & Campaign Management

• Identify and manage relationships with influencers and content creators.
• Oversee collaboration processes, including outreach, deliverables, and performance tracking.
• Support the execution of influencer-driven campaigns to maximize reach and engagement.

Analytics & Reporting

• Monitor platform performance using tools such as Meta Insights and TikTok Analytics.
• Prepare monthly performance reports and provide recommendations for optimization.
• Stay informed on evolving platform algorithms and emerging social media trends.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years experience managing social media for beauty, fashion, or lifestyle brands.
• Strong design skills with proficiency in Canva.
• Additional AI tool knowledge is a strong plus.
• Knowledge of Nano Banana is a plus.
• Exceptional writing, communication, and organizational abilities.
• Proven experience in influencer coordination and content partnerships.
• Deep understanding of major social media platforms, best practices, and audience behaviors.
• Highly creative with a strong eye for aesthetics, branding, and storytelling.
• Ability to thrive both independently and in a fast-paced, collaborative environment.