Manager, Content Strategy & Insights (Relocation Provided, Bangkok-based)

About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If youre ready to begin your best journey and help build travel for the world, join us.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
The Opportunity:
We are looking for a Content Strategy & Insights Manager to lead how we use data to tell stories that drive partner engagement and commercial outcomes.
This is not a traditional content creation role. You will work with senior stakeholders across commercial, product, and regional teams to identify what data and insights partners need to hear and shape that into content and product marketing strategy that moves them to act. Whether that means deepening an existing partners engagement with Agoda or making the case a prospective one, the goal is the same: turn data into a narrative that drives a commercial result.
You will work closely with analytics and AI/engineering teams to build and ship AI-powered content products — from concept through to execution. This role sits at the intersection of commercial strategy, product marketing, data, and cross-functional collaboration.
In this Role, youll get to:
Strategy & Insights:

• Work with senior stakeholders across commercial, product, and regional teams to identify content needs and translate business priorities into content plans.
• Analyze partner performance, market, and competitive data to develop the insights and narratives that shape the teams content output.
• Define what story we tell, to which partners, through which channels and why it matters commercially.
• Translate partner and market insights into product marketing narratives that drive adoption and engagement across partner segments.
• Design and run tests to validate content effectiveness, measure results against commercial outcomes, and iterate strategy accordingly.
  

AI & Tooling:

• Partner with GenAI engineering and analytics teams on AI-powered content products — owning delivery end-to-end from scoping through launch and iteration.
• Identify and implement AI-assisted workflows across the content lifecycle from research, drafting, personalization, and distribution.
• Evaluate and integrate marketing operations to improve team efficiency and output quality.
  

Project Management & Stakeholder Coordination:

• Lead quarterly content planning — scoping initiatives with senior stakeholders, prioritizing requests, allocating team resources, and managing cross-functional dependencies.
• Act as a key point of contact between the content team and commercial, analytics, product, and engineering functions.
• Manage complex multi-team initiatives where content delivery depends on analytics, product, or engineering inputs shipping on time — tracking milestones, flagging risks, and driving accountability across workstreams.
  

What youll Need to Succeed:

• Bachelors degree in a relevant field.
• 4–8 years of relevant experience in a strategy consulting firm, product marketing, marketing strategy, or commercial/business analytics role at a tech or platform company.
• Strong analytical and problem-solving skills — comfortable working with data, extracting insights, and building a narrative around them.
• A test-and-learn mindset — you default to validate assumptions with data rather than relying on intuition.
• Proven project management skills — able to drive initiatives from concept to delivery across multiple teams and competing priorities.
• Strong communication and presentation skills, with the ability to convey complex analyses clearly to senior leadership.
• Proven track record of cross-functional collaboration and stakeholder management.

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  Demonstrated ability to build processes and operating frameworks in ambiguous or early-stage environments.
  

Its great if you have:

• Experience with AI/ML tools or direct collaboration with engineering teams on AI-powered products.
• Knowledge of SQL, BI tools (Tableau, Looker), or marketing automation platforms.
• Experience in product marketing or go-to-market strategy
  

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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a persons merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agencys representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.