Senior Specialist Digital Marketing

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more . Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok. The Opportunity:

We are seeking a strategic and execution-driven Senior Specialist to lead the planning and delivery of webinars that support business growth, partner engagement, and thought leadership. This role will require strong cross-functional collaboration, content development capabilities, and a data-informed approach to drive measurable impact.

You will own the end-to-end webinar lifecycle from ideation and coordination to performance reporting while acting as a key liaison across sales, marketing, and leadership teams.

Key Responsibilities:

Webinar Strategy and Planning

• Develop a webinar calendar that aligns with key business and partner objectives
• Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
• Lead internal discussions to shape webinar themes and positioning
  
  

• Coordinate with stakeholders across marketing, sales and leadership to align on goals and ensure engagement throughout the planning process
• Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
• Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution
  
  

• Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting
• Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
• Monitor execution and problem-solve during live sessions as needed
  
  

• Track and analyze performance metrics (e.g. impressions, CTR, registration, attendance, engagement, conversion)

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• Summarize insights and learnings in structured performance reports and presentations
• Use findings to recommend improvements for future webinars and engagement strategies
  
  

• 3 5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
• Strong critical thinking skills; able to connect content planning with business strategy and audience intent
• Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
• Ability to break down complex projects into actionable steps and independently manage multiple moving parts
• Proficiency in building structured, visually clear decks and post-event reporting
  
  

• Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
• Experience working with sales teams or in a B2B environment
• Comfort navigating ambiguity in a fast-paced, collaborative setting