Manager - Loyalty Engagement & Activations

Job Purpose

Drive awareness, engagement, and enrolments for the Maharaja Club through digital marketing, social media, member experiences, and strategic partnerships. Lead end-to-end campaign execution while managing agencies, vendors, budgets, and cross-functional stakeholders.

Key Responsibilities

Digital Marketing & Social Media

• Execute social media and digital marketing strategies to strengthen Maharaja Club visibility.
• Lead campaigns across social, search, and digital platforms to drive engagement and enrolments.
• Partner with agencies to develop content, creatives, and platform-specific campaigns.
• Ensure consistent premium brand positioning across all customer touchpoints.

Content & Member Engagement

• Develop engaging content and campaigns to enhance member loyalty and participation.
• Collaborate with creative and content teams to build impactful member communications.
• Monitor campaign performance and optimize based on insights and member feedback.

Performance Marketing

• Support acquisition and enrolment campaigns across paid digital channels.
• Track conversion, engagement, ROI, and acquisition metrics.
• Use campaign analytics to improve targeting and effectiveness.

Member Experiences & Events

• Plan and execute exclusive member experiences, events, and engagement initiatives.
• Manage partner onboarding, event delivery, and post-event feedback.
• Ensure seamless execution and premium member experience standards.

Project & Stakeholder Management

• Manage end-to-end campaign and activation timelines, budgets, and deliverables.
• Lead agency and vendor relationships, including negotiations and performance management.
• Collaborate with Brand, Loyalty, Digital, Finance, and external partners for successful execution.

Budget & Performance Tracking

• Monitor campaign and activation budgets.
• Track enrolment growth, engagement, and ROI.
• Prepare performance reports and actionable recommendations.

Requirements

Education

• Masters degree in Marketing, Communications, or a related field.

Experience

• 5-7 years of experience in digital marketing, social media, campaign management, or brand activations.
• Experience in loyalty programs, aviation, hospitality, or premium/luxury brands is preferred.

Key Skills

• Digital marketing and social media strategy
• Campaign execution and performance marketing
• Content planning and community engagement
• Project, vendor, and stakeholder management
• Data analysis and performance reporting
• Strong communication and collaboration skills
• Ability to manage premium brand experiences and customer engagement initiatives