Vice President Of Brand And Marketing

Job description / Role

Job description

This role based in Dubai will lead and execute marketing and sponsorship strategy across MEA APAC driving brand equity, commercial performance and customer engagement for all Accor Live Limitless and Accor brands through data-driven campaigns, localized brand positioning and cross-functional leadership.

Responsible for leading our marketing function and all campaign efforts across Middle East, Africa and Asia Pacific (MEA APAC) as well as achieving commercial KPIs across the region.

Builds innovative marketing vision, drives brand equity, optimizes marketing performance and spearheads strategic initiatives across a diverse and high-growth region.

Drive regional brand marketing and lead end-to-end campaign strategy and execution in collaboration with global and local teams ensuring strong brand equity and consistent representation of Accors voice, identity and premium standards across all initiatives.

Strong emphasis on all Accor Live Limitless marketing activation, sponsorship performance and regional brand and campaign strategy.

Responsible for championing creativity, data-driven marketing and inspirational leadership.

Owns, maintains and localises all individual brand value propositions; grows brand awareness and brand love; and drives bookings in diverse markets through robust management and optimization of a regional marketing budget.

Ensures strategic leadership, cross-functional collaboration and success of overall marketing and campaigns.

Responsible for supporting financial performance by considering the financial impact of all activities, establishing processes that align with key financial objectives, managing supplier briefs within budget parameters and maintaining accurate records of departmental budgets and expenditures.

Act as an ambassador for Accor by representing the brand at key events, enhancing the companys image and the reputation of the loyalty programme and actively promoting all offers, benefits, services and facilities to internal and external stakeholders.

Qualifications

Currently holding a senior management position in the same disciplines with at least 15 years experience.

Additional information

Our commitment to diversity & inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Remote work

No

Employment type

Full-time

Key skills

Digital marketing, performance marketing, B2B sales, marketing, SaaS, Pardot, attribution modeling, marketing automation, customer segmentation, martech, lead generation

Job Function: Marketing, Advertising & PR

Company Industry: Marketing, Advertising & PR