Area Sales Manager - Wellness Business

Area Sales Manager

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We are recruiting for a Area Sales Manager for the Consumer Products Division of Himalaya Wellness (Himalaya Global Holdings Ltd.).
Himalaya Wellness is a 93+ yrs old company with a turnover exceeding - 35.5 billion (US$440 million) (FY21) with 10000+ employees. For more information on the organization, we would request you to visit the following url: Website: https://himalayawellness.in/
Category : Personal Care, Home Care, Baby Care, Nutrition, Wellness etc.
Reporting to: Regional Sales Manager
Location: Puducherry

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Drilling top line growth:
- Accurate planning of sales at a monthly level for his/her respective channel partners and sales team.
- Drive the achievement of primary and secondary sales target for the area.
- Plan and achieve specific revenue and volume-based target across focused categories, channel objectives as per the business plan.
- Leverage trade schemes, GTM initiatives to drive growth in the area.
- Plan and execute the new product launches in specific markets, channels to achieve the set targets as per the business plan.
- Identify and recommend infrastructure needs for driving business growth in geography.
Channel Partner Management:
- Ensure overall availability of distribution infrastructure for the area{distributors, 3P salesmen, Vans).
- Aligning channel partners for yearly and monthly business plans and conduct regular business reviews.
- Achieve coverage and distribution norms with focus on category, channels.
- Negotiate, influence distributors for achievement to targets, investments, settlement of claims, enable the availability of stocks etc.

- Manage distributor ROI.
- Adherence to SOPs, commercial and supply chain hygiene for the area.
- Execute growth, customer development and customer marketing plans, market expansion plans by partnering with CD, CM team.
Excellence In Execution:
- Implement sales processes, SOPs with strong focus on adherence and quality.
- Monitor competition activities to drive necessary changes and improvements in sales and distribution planning.
- Drive the overall RE management through effective implementation of Visibility, merchandising and loyalty programs across channels.
- Drive adherence in teams towards market working norms.
- Drive utilization of MIS systems, SFA system across the distributor and field force teams.
- Establish ongoing review mechanisms with team and channel partners. Resolve operational issues for both team and channel partners.
Managing & Leading Teams:
- Hire, induct, coach and guide teams towards achievement of sales & distribution objectives.
- Set performance targets, monitor performance, suggest and support improvement on continuous basis.
- Communication of methods, policies and ways of working to the team members to drive compliance to SOPs.
- Build motivation, enthusiasm in the field teams.