[Analyst - Data] : [26-00591]

We are seeking a Senior Marketing Insights Analyst to enhance our APJC regional campaigns through expert analytics, contributing significantly to our global Go-to-market strategy. In this vital role, you will leverage your expertise in data strategy and marketing execution to drive actionable insights that align with business priorities, fostering growth and revenue. Your work will bridge global analytics capabilities with regional marketing needs, transforming complex data into strategic advantages across our B2B portfolio.

Key Responsibilities:

• Deliver timely, actionable reporting and analysis on B2B marketing performance, influencing campaign direction and optimization.
  
• Analyze KPIs and marketing effectiveness using advanced attribution methodologies to drive growth.
• Present business stories to global campaign leadership, translating data into strategic recommendations.
• Break down complex business questions and communicate findings to both technical and non-technical stakeholders.
• Partner with global stakeholders to align on key business priorities, providing insights that influence strategic decisions.

Must-Have Skills:

• Advanced proficiency in SQL, Excel, and Tableau.
• Strong grasp of B2B marketing analytics and campaign measurement.
• Excellent communication and presentation skills.

Industry Experience:

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  Experience in data analysis, business analytics, or marketing insights within B2B organizations is required.
• Deep understanding of B2B marketing strategies and campaign measurement.