AkzoNobel - Digital Marketing/Transformation Specialist

Job Purpose:
- AkzoNobel is a global leader in paints and coatings, operating in over 150 countries with a strong commitment to innovation and sustainability.
- Our Digital Transformation Team is a pioneering unit functioning like a start-up within the company with a strong business case to curate these capabilities in Pune, India.
- We aim to transform one-third of our workforce (10,000 FTEs) into digitally fluent professionals, transition - 10 billion in revenue through digital channels, and accelerate growth through next-generation platforms such as Web 2.0, Lead Management, CRM 2.0, eCommerce, and Order Management. This team combines platform innovation, process redesign, and human adoption to deliver measurable impact at scale.
- Joining the Digital Transformation team would place you at the heart of driving commercial digital excellence and strategic initiatives.
- As an Expert, you will shape the future of digital activation/ adoption by driving quality governance, technical excellence, and strategic improvements.
- You will lead demand planning, manage priorities, and act as a trusted advisor for complex digital initiatives.
- This role may include indirect managerial responsibilities as the size of the team is expected to grow significantly in 2026
Key Activities:

- Lead strategic planning and prioritization for large-scale, high-impact digital initiatives for maximum business impact and team efficiency.
- Collaborate with marketing teams across the globe and across business units to maximize the impact of their (digital) marketing campaigns.
- Serve as the owner of quality standards and governance; act as enterprise-wide gatekeeper ensuring full compliance with global regulatory and internal frameworks across all digital platforms.
- Champion continuous improvement and innovation in digital service delivery; harness advanced analytics, automation, AI, and emerging technologies to drive efficiency, performance, and competitive advantage.
- Mentor and develop high-performing teams, fostering a culture of knowledge sharing and building lasting organizational digital capability and fluency.
- Partner closely with IT, product, engineering, and business units to co-design scalable, future-proof solutions that align with enterprise architecture and long-term strategic objectives.
Experience:
- 5-7 years in digital marketing or commercial operations.
- Proven track record in quality governance and process improvement.
- Strategic mindset with strong advisory skills.
- Experience in leading cross-functional projects and driving adoption of digital platforms.
- Excellent communication and comprehension skills, ability to engage with stakeholders from different BUs, across the globe.
- Expertise in digital platforms ( GA4, GTM, AEM, Contentful, CRM tools like HubSpot/ Salesforce) and AI-driven marketing tools.
- Proficiency in agile methodologies (PI planning, sprints), queue systems (Jira), and quality frameworks (ITIL, Six Sigma basics).
- Strong in data analytics for commercial insights (SQL, attribution modeling).
- Experience in Google Analytics/Marketing, Agile/Scrum Master, or Digital Marketing Institute credentials.
- Familiarity with global compliance standards and change management practices.