Trade Marketing Analyst

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Overall Objective: Responsible for supporting business growth through data analyses, timely and effective communication with relevant stakeholders and recommending actions to meet the POP objectives. Responsible for ecommerce sales for the respective portfolio.

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  Drive the analysis and provide meaningful insights to develop the business
• Support the Sales Management in communication of the sales targets/ business priorities to the sales team in a timely and effective manner
• Plan communicate and track in market activities in coordination with the internal and external stakeholders, participate in monthly forecasting
• Analyze spends and communicate with the view to optimize ROI

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• Drive ecommerce business for the allocated brands
• Evaluate and identify market trends by way of competitor tracking, pricing, promotion, opportunities and communicate the observations to concerned managers
• Analyze and provide recommendations/ action plan based on scan data reports
• Maintain and update the core distribution and merchandising guidelines by agency/ outlet type