Senior Sales Representative

Role Overview

The Sales Representative is responsible for driving event revenues by sourcing, converting, and managing corporate events, social functions, private parties, and brand activations. The role involves end-to-end ownership from lead generation and negotiations to event execution coordination and post-event closure.

Key Responsibilities

1. Sales & Business Development

Generate event leads through corporates, agencies, wedding planners, event managers, and local networks

Convert enquiries into confirmed business through strong follow-ups and negotiations

Achieve monthly and annual sales targets

Maintain a strong sales pipeline and forecasting

2. Corporate & Institutional Sales

Acquire and manage corporate clients for meetings, team outings, product launches, and annual parties

Build long-term relationships with HR, admin, and procurement teams

Secure repeat business and annual contracts

3. Event Planning & Coordination

Act as the single point of contact for clients from enquiry to event execution

Coordinate with operations, kitchen, bar, and service teams to ensure flawless delivery

Prepare event orders (BEOs) with clear menu, setup, and timing details

4. Pricing, Contracts & Billing

Prepare proposals, menus, and commercial terms

Negotiate pricing while maintaining target margins

Ensure timely advance collection, contracts, and payment closures

Coordinate invoicing and follow-ups for outstanding payments

5. Marketing & Promotions Support

Work with the marketing team to promote offerings and packages

Support digital listings on platforms like Insider, Dineout, venue portals, and aggregators

Provide content inputs for brochures, decks, and social media

Attend key events and ensure client satisfaction

Handle escalations and ensure service recovery

Collect feedback and testimonials post-event

7. Reporting & MIS

Maintain detailed MIS for enquiries, conversions, revenues, and collections

Track performance against targets and share weekly/monthly reports

Provide market feedback on pricing, demand trends, and competitor activity

Skills & Experience

2-6 years of experience in sales (catering/ hotel or large venue preferred)

Strong corporate and social events sales network

Excellent negotiation, communication, and presentation skills

Strong coordination and execution capabilities

• Target-driven and commercially sharp