Job Description
As a leading global investment management firm, AB fosters diverse perspectives and embraces innovation to help our clients navigate the uncertainty of capital markets. Through high-quality research and diversified investment services, we serve institutions, individuals, and private wealth clients in major markets worldwide. Our ambition is simple: to be our clients most valued asset-management partner.
Team Overview
The digital marketing team within ABs Client Group is looking for an experienced Digital Marketing Analytics professional to support ongoing digital marketing activities. This role will provide valuable analysis and insight to better leverage ABs digital capabilities, and to quantify the impact of ABs digital marketing strategies. Based within the digital team, this role will support digital program owners, channel marketers, and investment writers across various activities including content marketing, email campaigns, digital advertising and social media. This individual will help develop key measurement strategies and governance to ensure consistency in reporting and analysis across digital touch points.
Specific responsibilities include but are not limited to:
- Experience working in collaborative environments requiring communication and feedback from multiple partners and stakeholders. Including: Business Sponsors, Marketing, Front-End Development, Back-End Development, QA, Production, Content, Strategy and Design
- Work closely with business stakeholders, marketing and digital teams to support digital initiatives and campaigns by:
- Understanding and formulating the business questions data analyses will answer
- Translating business requirements into data analyst requirements
- Leading and providing appropriate analysis and actionable insights
- Be responsible for analytics reporting and insight in accordance with core KPIs, developing and delivering a range of reporting capabilities to highlight the effectiveness of marketing activities
- Define and deliver appropriate analytics implementation for new initiatives, campaigns, pages and websites, developing business and reporting requirements as necessary
- Develop and deliver regular reporting covering areas such as web traffic, content engagement, advertising & paid search, social media traffic & engagement, email marketing, lead generation & marketing automation
- Perform ABs analytics implementation, ensuring new requirements are implemented in accordance with current standards and are tested, identifying issues and remedying as appropriate
- Bachelors degree and/or 5-7 years of experience in digital measurement and analytics
- Proven track record of delivering appropriate reporting and analysis in a B2B and/or B2C environment, leveraging relevant technical solutions
- Demonstrable experience of using analytics platforms such as Google Analytics or Adobe Analytics to collect, organize and deliver relevant analytics reports and actionable insight.
- Hands-on experience in analytics tagging (Adobe Launch or Google Tag Manager) and good understanding of JavaScript to optimize site tagging.
- Experience in analyzing A/B or multivariant testing and personalization initiatives to measure the success of such activities by documenting results, learnings and recommendations.
- Familiarity with marketing automation and lead scoring analysis using platforms such as Salesforce Marketing Cloud, Pardot, Marketo etc.
- Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight if needed.
- Hands-on Experience in Reporting tool like PowerBI and Tableau is preferred.
- Understand SQL and can do some code in Python.
- Strong communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders with an emphasis on actionable insight
- Experience in Financial Services, specifically Asset Management is preferred.
AB India, Pune
Shift timing: 10 AM to 6:00 PM IST
Pune, India
Skills
AdvertisingDigital MarketingDigital AdvertisingEmail MarketingGoogle Tag ManagerMediaMarketingWeb TrafficIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
AllianceBernstein has tons of funds. The investment manager administers about 200 domestic and international mutual funds. Institutional investors, including public retirement funds, employee benefit plans, foundations, endowments, government entities, and insurance firms, account for a majority of the firm's approximately $475 billion in assets under management. For retail investors, the company provides private client services, managed accounts, annuities, retirement plans, and college savings plans. AllianceBernstein also owns wealth advisor and research firm Sanford C. Bernstein.
AllianceBernstein (AB) is a leading global investment management firm that offers high-quality research and diversified investment services to institutional investors, individuals, and private wealth clients in major world markets. We are one of the largest investment management firms in the world, with more than $646 billion in assets under management as of December 2022. We foster a diverse, connected, collaborative culture that encourages different ways of thinking and differentiated insights. We embrace innovation to address increasingly complex investing challenges. And we pursue responsibility at all levels of the firm—from how we work and act to the solutions we design for clients.
At AB, there’s no one size fits all and no mold to break. We celebrate idiosyncrasy and make sure everyone’s voice matters. We seek and include talented people with diverse skills, abilities and backgrounds who expand our thinking. We encourage all employees to become more complete versions of themselves. A mosaic of perspectives makes us stronger, helping us nurture strong relationships and build actionable solutions.
Intellectual curiosity is in our DNA—and is a way of life. We embrace challenging problems and ask the tough questions. We don’t settle for easy answers as we look to understand the world around us—and that’s what makes us better investors and partners to our colleagues and clients. We are independent thinkers—we go where the research and data take us. And knowing more isn’t the end of the journey: it’s the start of a deeper conversation.
Insight is a catalyst, expanding our thinking and unlocking opportunity. And opportunity is more than financial returns—it drives us to think about the bigger picture for our clients and help them achieve their goals.
Important dates & deadlines?
Application Deadline
26 Oct 26, 05:31 PM IST
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Marketing Analytics And Insights Lead
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