Digital Marketing

Location: Bengaluru, India

Company: Allo Health

About Allo Health

Allo Health is a sexual health and wellness platform which has its offering online and also has clinic presence in 7 cities, providing discreet, judgment-free care for STIs, erectile dysfunction, contraception, and more. We combine medical expertise with tech-driven convenience to make healthcare accessible and stigma-free.

Role Overview

Were looking for an insight driven, insight driven, data focused Facebook Ads manager to own performance marketing campaigns for sensitive health topics.

Youll:

• Launch and optimize Meta ads that drive conversions (consultation bookings, test kit orders)
• Take complete ownership of meta marketing at Allo health for both awareness and conversion campaigns, conversion campaigns to continue to generate demand while awareness campaigns to build brand awareness.
• Crack the code on low-CPA audience targeting
• Work with designers to create compliant, high-CTR creatives
• Turn analytics into actionable insights (no spray and pray!)

Key Responsibilities

1. Campaign Strategy & Execution

• Drawing Insights from different stakeholders and designing insight driven campaigns
• Build audiences using interest targeting, lookalikes, and retargeting
• A/B test ad creatives (copy, visuals, CTAs) to improve CTR
• Monitor frequency capping to avoid ad fatigue

2. Creative Problem-Solving

• Build a creative strategy and work with inhouse/outsourced team to produce those creatives
• You would not be shooting creative, but build a creative strategy and work with an inhouse/outsourced team.

3. Data-Driven Optimization

• Track KPIs: CPA, CTR, ROAS, landing page conversions
• Pivot budgets daily based on performance
• Document learnings in weekly reports

4. Cross-Functional Collaboration

• Content strategy and expectations with creative team
• Recommendations on landing pages - with designers and product marketing

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• Sync with product team to align ads with UX flows

Who Should Apply

? 2+ years of experience running meta campaign experience in healthcare is a plus.

? Comfortable with data (Excel/Google Sheets pivots are your friend)

? Obsessed with testing (you live for A/B test results)

? High ownership

? Basic knowledge of Google Analytics/UTM tracking

Bonus If You Have:

• Experience with Canva or Figma (to mock up ad concepts)
• Comfortable in using AI Tools

Why Join Us

???? Own real campaignsmake impact

???? Stigma-free culturewe normalize open conversations