Off-Page SEO Specialist

Profile: Off-Page SEO Analyst

Location: Fully remote

Employment Type: Full-Time

Salary: Up to 25k after probation

About Us:

Alphabet Technology is a digital marketing company focused on helping businesses grow online. Our team creates and runs marketing strategies that drive real results. We offer a supportive and innovative work environment where you can grow professionally.

Objectives of this role:

We are seeking a detail-oriented and analytical Off-Page SEO Analyst to join our marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase our websites visibility and drive organic traffic. The Off-Page SEO Analyst will work closely with content creators, web developers, and marketing professionals to optimize web pages and improve search engine rankings.

1.Backlink Strategy and Implementation:

• Develop and execute a strategy to acquire high-quality, relevant backlinks from authoritative sites.
• Conduct backlink analysis of competitors to identify link-building opportunities.
• Outreach to bloggers, websites, and influencers for link-building partnerships.

2.Content Outreach and Promotion:

• Create and distribute content (guest posts, infographics, articles) to external websites for backlinks.
• Collaborate with content marketing teams to align off-page strategies with content creation.

3.

• Leverage social media platforms for content promotion and audience engagement.
• Monitor social media mentions and brand reputation.

4.Directory Submissions and Listings:

• Manage and submit the website to relevant directories, local listings, and niche platforms.
• Ensure all business profiles are optimized across different platforms (Google My Business, Yelp, etc.).

5.Monitoring and Reporting:

• Monitor backlink profiles using tools like Ahrefs, Moz, or SEMrush.
• Analyze and report on the effectiveness of off-page SEO efforts and track keyword ranking improvements.

6.Influencer and Partnership Outreach:

• Identify and build relationships with influencers, partners, and bloggers for collaborative marketing efforts.
• Engage in PR activities to enhance brand visibility online.

7.Forum, Q&A, and Community Engagement:

• Participate in forums and Q&A platforms like Quora and Reddit to promote content and build backlinks.
• Contribute to relevant online communities to build brand trust and recognition.

8.Competitor Analysis:

• Perform competitor backlink analysis to discover new opportunities and gaps in the strategy.
• Adjust strategies based on the competitive landscape.

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  Get Hired

• Proven experience in off-page SEO strategies and link-building.
• Knowledge of SEO tools like Ahrefs, Moz, SEMrush, and Google Search Console.
• Strong research and analytical skills.
• Excellent communication and outreach skills.

Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

Proven success in improving SEO rankings.

• Familiarity with social media platforms and online communities.

Requirements: Skills and Qualifications

Education: Bachelors degree in marketing, Communications, Computer Science, or a related field.

Experience: Proven years of experience in SEO, digital marketing, or a related role.Proficiency in SEO tools and performance marketing.Experience with website analytics tools (e.g., Google Analytics).

Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.

Knowledge: Strong understanding of search engine algorithms, ranking factors, and SEO best practices.Proven success in improving SEO rankings.

Benefits:

Salary: Negotiable based on experience.

Work Environment: Collaborative and supportive onsite environment in Jaipur.