Senior Marketing Manager - BBW - UAE

As Senior Marketing Manager, you'll partner closely with the Head of Marketing to bring Bath & Body Works iconic sensorial experiences to life across the UAE, KSA, and Kuwait.

You're a hands-on marketer who turns deep category and customer insight into impactful campaigns, activations, and loyalty-driving programs.

You'll own day-to-day execution along with a team of 6 across paid and organic channels, events, influencer partnerships, and CRM initiatives-ensuring every moment builds brand love and commercial impact.
Key Responsibilities
Insight & Planning
. Mine market and consumer data (purchase behaviour, trends, competitive activity) to inform tactical marketing objectives.
. Translate insights into detailed briefs, media plans, and activation roadmaps that support regional business goals.
Paid & Organic Channels
. Execute full-funnel paid media campaigns across Meta, Google, YouTube, TikTok, Snapchat, and regional publishers-optimizing for reach, engagement, and conversion.
. Manage organic social calendars and content creation, ensuring on-brand, culturally relevant storytelling that drives engagement and follows.
Events & Activations
. Plan and manage in-store and pop-up activations, product drop events, and experiential partnerships.
. Coordinate logistics, vendor partners, and on-site teams to deliver seamless guest experiences.
Influencer & Partnerships
. Source, negotiate, and collaborate with influencers and creators to produce authentic content that amplifies product launches and seasonal campaigns.
. Track performance and ROI of all influencer initiatives.
CRM & Loyalty