Head Of Consumer Product - Dorje

Job Title: Head of Consumer Product - Dorje

Experience: 58 years of experience in product, growth, or business ownership roles within consumer, D2C, marketplace, or early-stage startups, with a track record of building and scaling products, driving revenue, and owning end-to-end customer experience.

About Dorje Teas :

Dorje is more than just tea. Were on a mission to revive Darjeeling tea for Indian homes and the world. Founded from the heritage Selim Hill Tea Garden in Darjeeling, Dorje was born from a belief that India should have direct access to its finest teas - estate-direct, authentically produced, and without unnecessary middlemen. Dorje brings estate-fresh Darjeeling tea straight to consumers - from loose leaf for purists, to modern formats for everyday moments - without gatekeeping or inflated prices. Dorje is the worlds greatest tea served at your home. (Dorje Teas)

Role Overview:

We are hiring a product-focused leader to operate as the Head of Consumer Product - owning Dorje end-to-end across brand, growth, operations, and customer experience. The ideal candidate act as the CEO of the company building the brand with a strategic lens around sales conversions.

This role is ideal for:

• Product Managers with strong business ownership
• Ex-Founders ready to build again with capital, structure, and leverage
• Strategic generalists who enjoy shaping brand + growth + operational systems

This is not a corporate FMCG operator role - its a builders role at the intersection of product, brand, sales, and community.

What Youll Do:

1. Brand Premium Boutique Tea

• Define and sharpen Dorjes premium positioning
• Shape product portfolio strategy (Darjeeling, Wellness, future SKUs)
• Lead pricing architecture and margin discipline
• Guide packaging and storytelling
• Build an AI-assisted brand content engine
• Drive ongoing product innovation

Outcome: Dorje becomes the culturally differentiated premium tea brand in India and beyond.

• Build across channels - D2C Website, Marketplaces (Amazon, Flipkart, etc.), Quick commerce, Performance marketing
• Growth funnel optimization (CAC, LTV, conversion)
• AI-driven segmentation and personalization
• Subscription & retention models
• Revenue forecasting & channel strategy
• Weekly experimentation cadence

Outcome: Predictable, scalable, profitable digital revenue engine.

3. Operations Order Fulfilment

• Inventory and working capital discipline
• Warehouse & logistics excellence
• Quality and packaging oversight
• Marketplace fulfilment compliance
• AI-based demand planning
• Vendor relationships

Outcome: Seamless fulfilment with boutique-grade operational precision.

4. Customer Experience Community Building

• Own the post-purchase journey
• Build tea education & content pathways
• Grow community flywheels (email, WhatsApp, groups)
• Loyalty & advocacy programs
• AI-driven customer insights & segmentation

Outcome: Dorje becomes a community-led premium brand, not just a product seller.

What Were Looking For:

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1. Product-Led Thinking - Clear problem framing & prioritization, Structured roadmaps, Data-backed decisions, Comfort with early-stage ambiguity
2. Builder Mindset - High agency, Bias for execution, Comfortable rolling up sleeves
3. AI-Native Execution - Embeds AI in marketing, CX, Ops for automation-first workflows
4. Aesthetic + Analytical - Premium quality sensibility, Metrics-driven, Comfortable owning revenue, margins

Ideal Background:

• 58 years of experience
• Ex-Product Manager (Consumer / D2C / Marketplace / SaaS preferred)
• OR Ex-Founder with strong product & growth orientation
• Experience scaling 0?1 or 1?10L

Bonus:

• Experience building AI-enhanced workflows
• Passion for premium consumer brands or cultural missions like Darjeeling tea

Success Metrics (1218 Months)

• Revenue growth and contribution margin improvement
• High repeat purchase & retention curves
• Clear premium positioning in market
• AI-enabled workflows across functions
• Operational excellence & cash discipline
• Elevated NPS and community engagement

Why Join Us

• Build a category-defining Indian tea brand from the ground up.
• Work closely with founders passionate about sustainability and storytelling.
• Freedom to experiment, fail fast, and grow fast.
• Competitive pay + performance-linked incentives + tea thats literally from the clouds.